Tag Archives: Future

Forget big data: Why thinking small can help marketers see the future

Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016    No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future →

The Future of Ecommerce Fashion Isn’t Style … It’s Tech

Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech →

Future Trends in Email Marketing – Predictions for 2017

Kevin George — November 29, 2016 Follow @imkevin_monk— November 29, 2016 When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. This puts to rest the debate about whether email marketing is dying. In fact, email is that dark horse which will never let you … Continue reading Future Trends in Email Marketing – Predictions for 2017 →

What is the Future of Programmatic Advertising in the US? [Infographic]

Stacey Rudolph — November 19, 2016 — November 19, 2016 It is apparent that programmatic advertising is not only growing in popularity, but it is also becoming very sophisticated. According to the latest US programmatic ad spending stats and forecast, more than two thirds of total US ad spending happens to be programmatic. And according … Continue reading What is the Future of Programmatic Advertising in the US? [Infographic] →