Victor Levitin — November 17, 2016 — November 17, 2016 My co-founder, Maxim Godin, and I launched our first ecommerce business back in 2008 –– on eBay. In the past 8 years, from our first attempt at ecommerce to CameraKings.co.uk, we’ve seen it all. We have taken our business from suspended accounts to more than … Continue reading How Selling on eBay Can Future Proof Your Ecommerce Business in 2017
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil. Todd Saunders on October 24, 2016 “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our … Continue reading The eerie future of AdWords targeting
by Chris PentagoOctober 21, 2016 To be successful, marketing campaigns must adjust to changes in technology and consumer tastes. Digital marketing has been changing rapidly in response to these factors, but still often fails to keep up. Marketers need to innovate to stay ahead, rather than simply following trends. Finding smart ways to reach out … Continue reading Why Smart Outreach Is the Future of Marketing
by Yash MehtaOctober 14, 2016 The concept of native advertising is relatively old and it basically involves advertisements that go hand in hand with the look and feel of the content that they are surrounded with. Ever since the concept of native advertising along with content came into existence, there has been an increase in … Continue reading The Future of Native Advertising in Content Marketing
by Ross Simmonds Follow @thecoolestcoolOctober 5, 2016 If you work in startups, you’ve likely heard the phrase Unicorn before. It’s a phrase that was coined by Aileen Lee back in 2013 to categorize startups that are valued at over $ 1 billion. These are the startups that we all know and some of us love. … Continue reading The Mobile Midas Touch: The 10 Investors Who Saw The Future First
by Irene McConnellOctober 1, 2016 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, I want a coffee” and you’ll get an intelligent list of coffee shops near you, curated according to precise user feedback – complete with directions, busiest times and hours of operation. … Continue reading What Does the Future of Employment Look Like?
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. Pratik Dholakiya on September 30, 2016 SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When … Continue reading The four pillars of the future of SEO
by Annabelle SmythSeptember 29, 2016 Each year or every six months employees and managers meet for the regular performance appraisal to see how the employee is doing and how to improve. The basis of the system is to measure, evaluate, and improve employee performance. However, the basis is flawed and 76 percent employees said they … Continue reading Looking Into The Crystal Ball – The Future of Performance Management
by Angie Geffen Follow @AngieGeffenSeptember 26, 2016 Email is changing just as quickly as the rest of the online landscape. In just the past few years, we’ve seen the growth of features like video in email, the ability of customers to text to join an email list, and even virtual reality opt-ins. As in so … Continue reading The Future of Email Marketing
by Dan Radak Follow @DanRadakSeptember 23, 2016 People who have worked in the ecommerce arena long enough are aware of the fact that ecommerce is equal parts science and art. On one hand, it is governed by some very basic economic principles and much of it can be predicted by cold, hard science. On the … Continue reading Why Big Data is Part of E-Commerce’s Future
