Email And The Digital Future: What Econstancy Found by Ray Schultz, Columnist, March 6, 2017 Most annual surveys change little from year to year. But the 2017 digital trends report from Econstancy and Adobe has one or two minor tweaks in it. And its biggest finding is that improving the customer experience dominates the priority … Continue reading Email And The Digital Future: What Econstancy Found
Tag Archives: Future
The Future of Video Marketing
Neil Wood-Mitchell — February 26, 2017 Follow @ThreeMotionUK— February 26, 2017 10 Video Marketing Trends Keeping ahead of Digital Trends can keep the savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Technology … Continue reading The Future of Video Marketing
Why UX is pivotal to the future of SEO
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. David Freeman on February 23, 2017 Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. … Continue reading Why UX is pivotal to the future of SEO
How Digital News Consumption is Shaping the Future of Advertising [Infographic]
Stacey Rudolph — February 14, 2017 — February 14, 2017 Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence … Continue reading How Digital News Consumption is Shaping the Future of Advertising [Infographic]
A Bot Doesn’t See Me in Its Future
A Bot Doesn’t See Me in Its Future by George Simpson, Featured Contributor, February 9, 2017 An interesting story in The Guardian outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater Associates is working on machines to replace middle managers within five years. AI bots are … Continue reading A Bot Doesn’t See Me in Its Future
The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Brian Smith on February 6, 2017 Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. … Continue reading The future of paid voice search and monetizing the map
Back to the future with the Engagement Economy
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy
The Future of Ecommerce Is Looking Bright with AI
Karlie Morien — February 1, 2017 — February 1, 2017 After the close of 2016, it’s time for us to look back on the year and make resolutions for the new year. My new year’s resolution is always the same: to eat healthier (and that resolution always goes right out the window when the Valentine’s … Continue reading The Future of Ecommerce Is Looking Bright with AI
3 ways to see the future with social media data
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities. John Donnelly III on January 17, 2017 If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to … Continue reading 3 ways to see the future with social media data
Why Social Media is the Future of Customer Service
Stacey Rudolph — January 6, 2017 — January 6, 2017 The long and short of it is that social media is the future of customer service. Facebook, WhatsAapp, Instagram and twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who … Continue reading Why Social Media is the Future of Customer Service
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