James Scherer — December 21, 2017 — December 21, 2017 You work hard to drive people to your ecommerce website, but once they get there, up to 99% of them leave before giving you a dime. It hurts. Now there are a number of ecommerce marketing strategies you can implement to start taking better advantage … Continue reading How to Get More Sales from Your Ecommerce Product Page
Search: From Algorithms To Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 20, 2017 2018 will prove to be an interesting year for search advertising and marketing. Kantar’s Millward Brown published a set of predictions Wednesday. Most are expected, for example, that voice will spur adoption of smart devices. Others are expected, but … Continue reading Search: From Algorithms To Artificial Intelligence
Warren Knight — December 18, 2017 Follow @warrenknight — December 18, 2017 Did you know that 93% of online experiences begin with a search engine? There are various different ways you can market your business online, and a huge part of achieving success, is understanding Search Engine Optimisation. It’s true that 57% of B2B marketers … Continue reading What To Expect From SEO In 2018
Dave Sutton — December 12, 2017 — December 12, 2017 Have you ever seen a pair of shoes named after Sam Bowie? Me neither. In 1984, Sam Bowie, a 7-foot-1 center from Kentucky was drafted by the Portland Trail Blazers—one spot ahead of a shooting guard named Michael Jordan. It is still regarded as one … Continue reading Drafting Partners? 3 Lessons from the NBA
Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
Dhariana Lozano — December 11, 2017 Follow @DhariLo — December 11, 2017 There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past 7 years I’ve worked with many different businesses (including my own personal brand) to grow Instagram followings and increase engagement. This week we’ll … Continue reading 8 Things You Can Learn From The Best Instagram Accounts
How can you stand out from your competitors during what is predicted to be a record-breaking holiday shopping season? Columnist Amy Bishop shares some advice for retailers. Amy Bishop on December 11, 2017 I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty … Continue reading Holiday marketing tips from a holiday shopper
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Dusti Arab — December 6, 2017 — December 6, 2017 Alexas_Fotos / Pixabay Have you found yourself relying on the performance of a star employee? It’s the sales rockstar who always crushes their goal. It’s the marketer who creates viral blog posts in their sleep. It’s the assistant who runs your schedule (and by proxy, … Continue reading How to Keep Your People from Getting Poached
Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert
