Tag Archives: From

Story-selling: How To Go From Storytelling To Conversions

By Rohan Ayyar October 19th, 2017 Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According … Continue reading Story-selling: How To Go From Storytelling To Conversions

‘High-quality content’ tips from Google’s own style guides

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017   Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides

Why Companies Must Shift from Disaster Relief to Disaster Philanthropy

Ryan Scott — October 6, 2017 Follow @causecast — October 6, 2017 The onslaught of major natural disasters in the past month is forcing companies to consider how they can and should respond to such overwhelming need. Hurricanes Maria, Irma and Harvey have literally rained down devastation, an earthquake in Mexico has left hundreds dead, … Continue reading Why Companies Must Shift from Disaster Relief to Disaster Philanthropy

4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange

Spencer X. Smith — October 2, 2017 Follow @spencerXsays — October 2, 2017 I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time … Continue reading 4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange