Amanda Abella — October 20, 2017 — October 20, 2017 TeroVesalainen / Pixabay As someone who has built a brand and business online, I often get asked about social media for business. While I love social media, lately I’ve been wondering if we should take a break from using it so much. And, if we … Continue reading Do You Need to Take A Break From Using Social Media For Business?
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Story-selling: How To Go From Storytelling To Conversions
By Rohan Ayyar October 19th, 2017 Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According … Continue reading Story-selling: How To Go From Storytelling To Conversions
Project Management Lessons From a Project Without a Manager
Madison Petty — October 13, 2017 — October 13, 2017 Team projects are a necessary evil in school. The teacher randomly assigns the group, four or five students reluctantly push their desks together, and suddenly they have to become best friends or else their grades will plummet. Inevitably, one student will rise up and take … Continue reading Project Management Lessons From a Project Without a Manager
‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017 Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides
Avoiding Failure: Learning from a Turnaround Success
Jim Fisher — October 11, 2017 — October 11, 2017 ZEAREA / Pixabay My experiences with business turnarounds—one successful and one not?have added to my more general understanding of what it takes to create positive change in the real world. The elements of turnarounds can be more extreme and challenging versions of what’s required to … Continue reading Avoiding Failure: Learning from a Turnaround Success
Can Your Small Business Benefit From YouTube Marketing?
Ana Gotter — October 8, 2017 — October 8, 2017 USA-Reiseblogger / Pixabay Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it. While YouTube isn’t the first site … Continue reading Can Your Small Business Benefit From YouTube Marketing?
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf — October 8, 2017 Follow @BizGrowInsights — October 8, 2017 Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece … Continue reading How To Disrupt Social Media (With Lessons From The Experts)
Why Companies Must Shift from Disaster Relief to Disaster Philanthropy
Ryan Scott — October 6, 2017 Follow @causecast — October 6, 2017 The onslaught of major natural disasters in the past month is forcing companies to consider how they can and should respond to such overwhelming need. Hurricanes Maria, Irma and Harvey have literally rained down devastation, an earthquake in Mexico has left hundreds dead, … Continue reading Why Companies Must Shift from Disaster Relief to Disaster Philanthropy
How to Protect Your Blog Content From Being Stolen
Angela Baker — October 3, 2017 — October 3, 2017 Snufkin / Pixabay Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish … Continue reading How to Protect Your Blog Content From Being Stolen
4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange
Spencer X. Smith — October 2, 2017 Follow @spencerXsays — October 2, 2017 I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time … Continue reading 4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange