Jenny Stilwell — November 16, 2017 Follow @jennystilwell — November 16, 2017 I know, you’re doing a million things and don’t have time to do a full analysis of your business, market and world economic climate right now. But you do need to at some point. These 3 strategies are a quick way to minimise … Continue reading 3 Ways to Protect Your Business from a Slump
Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind
Ryan Eldridge — November 15, 2017 — November 15, 2017 When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done … Continue reading 5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV
Carlo Pacis — November 15, 2017 — November 15, 2017 A couple years ago, I worked at my local Starbucks as a barista. My short tenure there signaled the beginning of my caffeine dependency and my undying loyalty to Seattle’s crown jewel coffeehouse. Since then, I’ve learned a thing or two about Starbucks, and almost … Continue reading 8 Venti-Sized Email Marketing Strategies You Can Steal from Starbucks
Arik Hanson — November 7, 2017 — November 7, 2017 Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris … Continue reading Should You Remove Author Names from Blog Posts When Employees Leave?
Taylor Gordon — November 5, 2017 mohamed1982eg / Pixabay Whenever you have a product launch, you have big dreams of a runaway success, happy customers, and a few extra thousand dollars in the bank. If a product launch is anything less than what you envision, it can be earth-shattering. But a lackluster product … Continue reading How to Recover From a Lackluster Product Launch
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
There’s good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it. Ryan Phelan on October 30, 2017 Three years ago, I lived in California. I loved living in California, because I was close to the wine country and … Continue reading What you can learn from a bad email
David Kiger — October 27, 2017 Follow @davidkiger — October 27, 2017 QuinceMedia / Pixabay Halloween is right around the corner, and with it come haunted houses, trick-or-treating and scary movies. Small business owners can capitalize on this time of year with related activities including seasonal marketing opportunities, costume contests and candy giveaways. There are … Continue reading Scary Movies, Smart Lessons: Small Business Tips From Scary Flicks
Mike Macioci — October 27, 2017 Follow @mikemacioci— October 27, 2017 Through out my professional life I learned that by asking questions(especially the right ones) one can learn a lot. This article series focuses on interesting people within my network. This segment is about Joe Gaspard who transitioned from a military career to become a … Continue reading What Can Sales Professionals Learn From a Screaming Eagle?
