— December 3, 2017
Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing to deliver a more personalized message to smaller groups of individuals. Personalization can be a labor intensive process. However, software automation does much of the work for you rapidly and efficiently.
This is particularly useful when email marketing, which you can make more effective by segmenting your lists according to individual behaviors, and then engaging each segment with personalized emails. However, even with the software’s help, the effectiveness of your campaigns will heavily depend on the content you write in your emails. Like blogging, email campaigns require content creation. So how do you do this on an ongoing basis? By understanding and mastering the different types of email. Here are three of them:
The FAQ Email
The barriers holding back some prospects from becoming customers are unanswered questions about your product, service, or policies. An FAQ email answers the questions you often get over the phone, in your contact forms, in email correspondence, and in your blog comments. While some people will directly approach you with these questions, many won’t and will sit on the fence. An FAQ email will clear up the specific difficulties or objections that hold these people back.
The Blog Post Notification Email
If you have a blog, you shouldn’t rely on your followers to seek out your latest post on their own. Too many things in their lives can get in the way of their remembering. Instead, you should take the initiative by sending an email to your list with an introduction to the topic covered by your post, followed by a link. Make an effort to “sell” the post in your email.
The Case Study Email
If you receive enthusiastic feedback from a customer, ask if you can write a case study about the person’s success with your product or service. Get the facts you need from the customer, write it up, let her review it, and then send it to your list. The case study email acts as a testimonial that includes in-depth detail about the customer’s personal experiences. By presenting it in a story format, you get all the elements of high converting content.