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5 Ways to Leverage Brand Voice and Stand Out from the Competition

Benny Choy — September 29, 2017 — September 29, 2017 With over $ 23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and … Continue reading 5 Ways to Leverage Brand Voice and Stand Out from the Competition

13 Things That Set Your Digital Presence Apart From the Crowd

Young Entrepreneur Council — September 29, 2017 Follow @YEC — September 29, 2017 What about your digital brand/footprint sets you apart? 1. Opinionated Content When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends … Continue reading 13 Things That Set Your Digital Presence Apart From the Crowd

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017   The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

User Intent Impacts Revenue From Advertising More Than Most Marketers Think

User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think

Twitter Optimization: How To Benefit From Your Twitter Analytics Data

By David Schneider September 25th, 2017 Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 benefits to go through, so saddle up. Twitter analytics weren’t … Continue reading Twitter Optimization: How To Benefit From Your Twitter Analytics Data

Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns

Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 Whenever my colleagues ask, “hey Joei, where did you go for lunch today?” I reply, “check my Instagram story!” Yes. I’m addicted to Instagram. But I’m not alone. According to TechCrunch’s latest study, Instagram has recently rocketed past 700 million users, making it … Continue reading Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns