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How to Overcome Leadership Burnout: Tips from Survivors

Paul Keijzer — November 12, 2019 Follow @Paul_Keijzer Last week I wrote a small piece for leaders who are on the verge of giving up, as a result of extreme workplace stress. In it, I discussed the well-known syndrome of burnout, and how it leads many leaders to feeling seriously debilitating physical, mental, and social … Continue reading How to Overcome Leadership Burnout: Tips from Survivors →

Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Marketing Guide

Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation. The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common →

4 Ways to Protect Your Community From Trolls

Business Protection

Calista Rollogas — November 3, 2019 Follow @calistarollogas Sometimes your best user is your worst user. These days, everyone knows the tell tale signs of a troll — people who write abrasive, abusive comments, often directed at certain people, and who often blatantly ignore community standards. Prime examples of trolls are can be found in … Continue reading 4 Ways to Protect Your Community From Trolls →

Lead Generation Strategies From 10 Startups

Leads Generation

Georges Fallah — November 1, 2019 Follow @georgesfallah I interviewed 10 different startups and asked them about their lead generation strategies. Want to get inspired? Watch these short Vcasts and find out what each startup has done to generate leads and grow. How Edifius generates leads with Perla Humphrey Perla is the Co-founder and CEO … Continue reading Lead Generation Strategies From 10 Startups →

User Stories Are Requirements Described From the Business Perspective

User Engagement

Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective →

Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic]

Freelancing

Brian Wallace — October 30, 2019 Follow @nowsourcing There’s never been a more perfect time than now to sell your knowledge online to earn an extra buck. Interestingly enough, the global e-learning market is expected to reach $ 400 billion by 2026, so using the technology you already know is a sure-fire way to secure … Continue reading Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic] →

The Best Digital Marketing Lessons From Horror Movie Monsters

Digital Marketing Strategies

Anna Izenman — October 30, 2019 I was working in my lab, late one night, when my eyes beheld an eerie sight – it was once again my turn in the Three Girls rotation for a feature blog article! After spending a few minutes doing the keyboard mash, I decided to pull inspiration from the … Continue reading The Best Digital Marketing Lessons From Horror Movie Monsters →

MarTech Overtime: Building a new martech team from scratch

Marketing Technology

Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur. Emily Cnossen on October 28, 2019 Last month at MarTech East, I was practically tickled pink to be able to present “From Wild West to Business Best: Tales of a New … Continue reading MarTech Overtime: Building a new martech team from scratch →

Should I Stay or Should I Go? From Drupal to WordPress, That Is.

WordPress

Erika Dickstein — October 25, 2019 Follow @springinsight If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw … Continue reading Should I Stay or Should I Go? From Drupal to WordPress, That Is. →

Want to connect with the Gen Z crowd? Don’t shy away from social issues

Generation Z

68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues →