Tag Archives: From

Customers want more text-based customer support options from brands

Your customers want to text for live support. Are you ready? Amy Gesenhues on February 12, 2020 When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of … Continue reading Customers want more text-based customer support options from brands →

How to Win More Business From Your Existing Clients

Customer Conversion

Esther Cohen — February 4, 2020 Want to win more business from your existing clients? This article shares some strategies to keep clients happy and get more business from them. In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafé. After months of searching, … Continue reading How to Win More Business From Your Existing Clients →

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Email Marketing Optimization

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Len Shneyder on February 3, 2020 We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course … Continue reading Lessons from 2019’s holiday email sending (hint: mobile dominated) →

What Can We Learn From the 2019 UK Performance Management Report?

Performance Management

Michael Kelly — February 2, 2020 Clear Review has recently published its “UK Performance Management Report” for 2019 and it provides interesting reading for anyone looking to stay up to date on current thinking around performance management. The research is a survey of HR leaders, managers and employees which explores attitudes to and adoption of … Continue reading What Can We Learn From the 2019 UK Performance Management Report? →

3 Leadership Lessons Learned from Selling Software

Leadership Lessons

Guy Yehiav — January 29, 2020 I’ve spent the last 25 years selling software — first for others, and then as the head of my own company. In that time I’ve learned many lessons that helped me develop my own skills, and then develop the skills of people who worked for me. Here are my … Continue reading 3 Leadership Lessons Learned from Selling Software →

New Instagram Stories tool lets you quickly feature Story mentions from other users

Instagram Tools

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Taylor Peterson on January 23, 2020 Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social … Continue reading New Instagram Stories tool lets you quickly feature Story mentions from other users →

Protect Your Business From Physical Data Theft [Infographic]

Data Security

Brian Wallace — January 20, 2020 From 2015 to 2018, merchants who switched to chip readers saw a 76% drop in counterfeit payments. There was also a 49% nationwide drop in counterfeit payments during these years. However, credit and debit card fraud still resulted in losses of nearly 28 billion in 2018. Additionally, your data … Continue reading Protect Your Business From Physical Data Theft [Infographic] →

How to Scale From Freelancer to Business Owner

Business Development

Choncé Maddox — January 17, 2020 Some people use the term ‘freelancer’ and ‘business owner’ interchangeably, and I totally understand why. While one is not better than the other, freelancers tend to be entrepreneurial have freedoms like setting their own rates, choosing clients, and deciding on when to work. However, freelancers often tend to spend … Continue reading How to Scale From Freelancer to Business Owner →

How to Get the Best from Technical Workers

Management Excellence

Liz Kislik — January 15, 2020 When John Rouda interviewed me for Geek Leaders, a podcast geared toward IT and tech people, we chatted about a generally under-discussed topic: leadership’s responsibility to integrate tech people into the larger organization, not just “onboard” them to the tech team. Many leaders assume they can plug-and-play tech people, … Continue reading How to Get the Best from Technical Workers →

How Much Autonomy Should Teams Get From Their Agile Leader?

Project Management

Peter Koning — January 13, 2020 The agile movement really has changed the way we lead our people. Giving them more freedom and autonomy to do their job often improves the quality, productivity and happiness of the people. Because knowledge workers (or highly educated people) don’t need a boss to tell them what to do, … Continue reading How Much Autonomy Should Teams Get From Their Agile Leader? →