Allison Kelly December 14, 2014 The title is not a trick question. Suffering from your success can be a painful point in any business, and— let’s face it—in the entrepreneur’s life as well. As the CEO of your small business you should be running things, your business should not be running you. Unfortunately, too often than not, when the … Continue reading Are You Suffering from Small Business Success?
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Lessons From This Year’s Top 3 Viral Marketing Trends
Amy Neeley December 13, 2014 While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends … Continue reading Lessons From This Year’s Top 3 Viral Marketing Trends
Who Do People Buy
Louis Foong December 12, 2014 In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to … Continue reading Who Do People Buy
SEO Holiday Guide (Part 2)
Eric Seal December 9, 2014 Last week, we introduced you to the SEO Holiday Gift Guide, or, basically, what you can do for Google this Holiday season. We covered the basic gifts your site can present to Google to make the search engine happy. Fresh content, title tags & meta descriptions, a sitemap, robots … Continue reading SEO Holiday Guide (Part 2)
Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014
Linda Dessau December 5, 2014 In early October, Social Fresh published their list of the top business blogs of 2014. If you’re looking to start or improve your own business blog in 2015, take the time to visit each of these blogs to learn from their examples. What I found even more instructive … Continue reading Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014
How A First-Time Director Made A Transition From The Business Side
With the designer-drug thriller Urge, veteran producer Aaron Kaufman moves into the director’s chair and ramps up cinematic style. By KC Ifeanyi United Palace Theatre in New York City’s Washington Heights, typically a venue for cultural and religious events, is awash in imagery of sex and drugs. Writhing women are projected onto the opulent … Continue reading How A First-Time Director Made A Transition From The Business Side
What Startups Can Learn From The Pilgrims
Nuno Sebastiao December 4, 2014 If you had less to be thankful for this past Thanksgiving, now is the time to make changes in your startup, revisit the mission of founders and reevaluate your values that started it all. During this time year, I like to reflect about lessons learned from the original entrepreneurs, … Continue reading What Startups Can Learn From The Pilgrims
Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
by Laurie Sullivan, November 26, 2014 Carnival, the world’s largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots. The marketing program aims to educate consumers on the … Continue reading Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
5 Holiday Lessons From 2013 That You Can Apply This Year
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
3 Lessons Learned From Musicians Rocking Social Media
Brian Honigman November 29, 2014 Apart from the futuristic sounds and imagery associated with Electronic Dance Music, artists in the genre are also taking a very forward-thinking approach to their use of social media. The reason artists have embraced social media so strongly is because that’s where their audience is. A recent study by … Continue reading 3 Lessons Learned From Musicians Rocking Social Media