by Ann Smarty November 25th, 2014 You can blog for many reasons: Because you have something to tell the world, because you want to share your hobby or expertise, because you want to make money – or even all of that. But whatever the reason, there will always be a moment when you realize … Continue reading 9 Ways to Increase Leads from Your Blog
Steven Tulman November 25, 2014 Starting a business is easy. Keeping it alive and ensuring it grows is the tough part. Every month there are over 540,000 new businesses launched as per a 2013 article by Forbes.com. However, the number of businesses that are closing their doors exceeds the number of new businesses being started. … Continue reading Top 3 Reasons Businesses Fail and How to Prevent Them from Happening to You.
Tom Doctoroff November 19, 2014 Anxiety is not productive. The communications industry suffers from an existential crisis wrought by technological change. Standards have been upended, and the digital world—a universe of bits and bytes, atomistic fragmentation that mocks the past—is all variables, no constants. There is a growing divide between hi-tech “cool kids” and advocates … Continue reading The Brand Idea: From Unity, Strength
By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
Derek Overbey November 17, 2014 Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your … Continue reading How To Build Your Social Media Audience From The Ground Up
Jeff Korhan November 15, 2014 Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there … Continue reading Value Your Fanbase: Marketing Lessons From Taylor Swift
Jimmy Daly November 15, 2014 It’s a common misconception that people learn more from failure than success. But in fact, just the opposite is true. Here’s Basecamp co-founder Jason Fried’s thoughts on the Signal v. Noise blog: I don’t understand the cultural fascination with failure being the source of great lessons to be learned. What … Continue reading Why You Should Learn From Success, Not Failure
By Tibor Shanto, Published November 14, 2014 Every day, many salespeople get up in the morning, have their morning cup of coffee, and set out to find somebody with pain. I used to work with a consultant who proudly told me that he saw his job in sales as finding the soft underbelly of the … Continue reading You’re Doing It Wrong: Shifting Sales From Pain To Objectives
By Mickie E Kennedy, Published November 12, 2014 Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it. Why? Because it’s very … Continue reading Email Marketing Tips To Learn From The Pros
By Rachel Foster, Published November 10, 2014 Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, … Continue reading How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”
