By Erin Schulte The common thread of almost every Fast Company story is a creative person who had a compelling idea and managed to spin it into a successful company or organization that continues to innovate. In case you missed them the first time around, here are some stories that inspired or fascinated us … Continue reading Turning Creative Ideas Into Successful Businesses: 13 Inspiring Stories From 2014
By Jacques Coetzee: staff reporter December 30, 2014 There’s a learning curve that comes with new technologies. This is especially commercial ones like Facebook or Twitter, which give voice to those who otherwise would have themselves thrown out of the local pub their for irrational ranting, just being ignorant, or freakishly ill-informed. As such, these … Continue reading 10 huge 2014 social media fails that we can all learn from
ZOG DigitalDecember 29, 2014 We’ve compiled some of some of the best digital marketing campaigns from 2014 to demonstrate the key principals to developing effective content online. These lessons can be applied to any content medium to help increase engagement and exposure. Use Cross-Channel Promotions Chipotle has done an excellent job of remaining active across … Continue reading What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns
Margie Clayman December 22, 2014 Who would have ever thought that the most buzz-worthy brand commercials would have been shot on an iPhone? How do you know if your customer would be interested in a six second video? Ask Lowe’s. The home improvement giant has been dabbling with short form videos since late 2013. … Continue reading What You Can Learn from Lowe’s Vines
Annum Munir December 21, 2014 It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. Now, as you look ahead to 2015, it’s time to … Continue reading Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)
David Kiger December 19, 2014 There is much wisdom to be gained from the Grinch. It’s that time of year when Dr. Seuss’ iconic character is frequently on TV, in the all-time classic 1966 cartoon How the Grinch Stole Christmas. And his annual re-emergence got us to thinking about some of his character traits. … Continue reading Business Lessons from the Grinch
by Aaron Goldman, December 17, 204 Google just released its “Year In Search” review that looks at the most popular keyword queries for 2014. As always, the top chartsprovide good insight into what captured our hearts and minds this past year. Beyond just commentary on the state of our society, these trends can be instructive … Continue reading Five SEM Lessons From The Top 10 Searches Of 2014
Joao Romao December 16, 2014 Consultant. Maven. Strategist. Diva .Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about this and everyone wants to be seen as the leading expert in social media. Social media is a complex job. Nowadays, it’s much more … Continue reading The 3 Stages of Social Media: From Awareness to Conversion
Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
John W Hayes December 15, 2014 If you work on the high street, you won’t need reminding that traditional, bricks and mortar retail hasn’t had an easy go of it in recent years. During turbulent economic times, barely a week went by without breaking news of another major high street multiple facing catastrophic failure. … Continue reading What Real World Businesses Can Learn from the Internet
