Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond
Roxanne AbercrombieApril 10, 2015 When you think of internal recruitment tools for your business, you probably think of using paid adverts, job board listings and social media posts. Missing from this list, rather ominously, is the company careers page. Too often, businesses make the mistake of overlooking the importance of an effective careers page. Yes, … Continue reading How to Transform Your Company Careers Page From Dead End to Godsend
Joseph GrennyApril 10, 2015 The question is asked: Are there moments in our day that matter far more than others—when the way we behave has a profound and disproportionate effect on many things that follow? And secondly, if such moments exist, what must we do during those times to ensure the subsequent effects of our … Continue reading What Separates the Good from the Great
Paul KeijzerApril 9, 2015 Starting a business is tough. Starting a business when most of the odds are against you is even more difficult. After talking to many female colleagues in frontier markets I have nothing but respect for the amount of sheer willpower they have to succeed in their professional lives. With that brief … Continue reading Lessons from 3 Incredible Asian Women Entrepreneurs
Larry KimApril 9, 2015 As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers … Continue reading Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
Maureen HochdorfApril 9, 2015 Before jumping into the marketing world of high-tech (and online faxing), I had actually spent 12 years in the non-profit world. While there are many who don’t think of non-profits as businesses, the truth is they are practically one in the same (minus profits in your pocket). The business strategies it … Continue reading 10 Business Strategies I Learned from Starting a Non-Profit
Susan SolovicApril 7, 2015 Some of you may be old enough to remember the AT&T marketing campaign from the mid-1980s that encouraged people to “Reach out and touch someone.” Fraudsters are taking that advice, but instead of “touching” they are scamming small businesses and individuals. And because we’re in the throes of tax season, IRS- … Continue reading How To Protect Your Small Business From Tax Season Scams
Dennis ShiaoApril 7, 2015 Photo source: User peasap on flickr. Introduction It’s a Friday afternoon and I’m waiting in line to order a chicken salad sandwich. It’s a gorgeous day in the Bay Area, which explains why the outdoor seating area is completely full. The sandwich line is moving a bit slowly, but it’s nearly … Continue reading A Lesson In Community Management From The Delicatessen
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. Tom Demers on April 6, 2015 You probably know more than you think. Not just about one thing – about all kinds of things. I’m not a great poker player, but I was a “winning” poker player when I played … Continue reading How To Get Links, Leads, Shares & Sales From What You Already Know
Megan Van VlackApril 6, 2015 Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. But even though research shows that employee engagement is at its highest since 2000, only about 30 percent of U.S. employees report feeling engaged in their jobs. According … Continue reading Why is Employee Engagement So Important? Insights from Gallup Research
