Shane Barker — June 9, 2020 Lead generation plays an important role in the growth story of any business. If you aren’t able to generate leads well, you may not be able to convert them and get more customers.
This is perhaps the reason why 54% of marketers say half or more of their marketing budget is allocated to generating leads.
But why is lead generation so important?
Without it, you won’t have the contact details of your potential customers and won’t know where to reach out to them. If you’re not able to reach them well, you won’t be in a position to market your brand and product to them any further. This, in turn, means that you might not be able to generate any sales from them.
So, how can you generate more leads for your brand?
Here are some tips and tools to help you with your lead generation process.
Best Tips and Tools for Lead Generation
Here are some of the best tips and tools that you can use for lead generation.
1. Landing Pages
One of the best ways of generating leads is through landing pages. The only purpose of these pages is to generate leads so you should design them such that your visitors will be convinced to give you their information to you.
How can you do that?
You should add a relevant heading to the landing page at a prominent spot and create content around your product or service. It also helps to add a few testimonials to help strengthen your brand trust.
It’s also important to keep the lead generation form short and to the point to ensure that it’s not a big hassle for the visitors to fill it out. Lastly, if the landing page requires a call-to-action (CTA) button, make sure it’s in a spot where it’s easily visible.
2. Webinars
Yet another great way of generating leads is through webinars. They serve as a great way of establishing your credibility and building brand trust among your potential customers.
Webinars also give you a chance to show your expertise in a particular field and help you interact with your audience too.
The best part about webinars is that you can communicate with your attendees in real-time and this helps you to build a rapport with them. This, in turn, can improve the chances of them purchasing from you.
But how does lead generation come into the picture here?
When people want to attend your webinar, they need to register for it. For that, they need to give their information to you, thus becoming leads.
What’s more, you ask?
People interested in webinars tend to be high-quality leads because they intend to set aside time to attend your live webinar. The average view time of webinars, too, is about 56 minutes, which clearly shows the interest of the attendees.
How can you conduct webinars?
For this, you can use tools such as Flow. You can host flawless webinars using their Storyboards and have everything ready in advance. It also has the AutoFlow feature that lets you prerecord and automate webinars to be used multiple times.
Image via Flow
Lastly, you can end your webinar with a landing page that has a call-to-action, thus combining the two most effective lead generation tools.
You could also use Zoho Meetings to conduct webinars.
3. Live Chat
Live chat is a great way of providing customer support on social media, your website, or app. Through it, you can address the issues of your prospects and customers instantly without having them wait for a long time for a response from your end.
By integrating live chat into your customer experience strategy, you’ll be able to improve your customer satisfaction levels too.
While live chat does do wonders for your customer experience, it can also help with lead generation.
How so?
When someone wanted to use the live chat option, you can ask them for their name and email address. Not only does this help you customize their experience further but it also gets you a valuable lead.
And even if you don’t have a form, you could always get your live chat representative to ask them for their email address and name in a conversational manner. This too can help you generate leads.
Some of the popular live chat platforms are Zendesk, Bold360, and Drift.
Image via Bold360
4. Chatbots
Yet another way of generating leads is through chatbots. You could integrate chatbots into your website, app, or even social media and be available for your prospects and customers 24/7.
The best part about chatbots is that they work automatically without any need to intervene manually.
They can respond to the questions posed by your prospects instantly and can handle multiple conversations at once. This can help you resolve problems quickly and deliver better customer experiences.
You can also use chatbots to collect information from your prospects in a conversational manner. It’s possible to link the chatbots directly to your CRM and email lists so that the lead generation process can be completely automated.
To take things a step further, you can incorporate AI-powered chatbots. These chatbots can understand user queries and provide relevant information through machine learning and natural language processing.
Some of the best chatbot platforms out there are ItsAlive, Pandorabots, and Imperson.
Image via ItsAlive
5. Lead Magnets
Lead magnets can help you ramp up your lead generation efforts. Your prospects may not want to give out their information. However, you can increase the chances of them doing so by incentivizing them with lead magnets.
What are lead magnets and why would your prospects want them?
They are valuable resources such as ebooks, case studies, and other freebies. As a result, they can be of immense value to your prospects and if they can get them in exchange for their email address and name, many might be happy to do so.
Thus, whenever you’re creating a landing page, make sure that you highlight the lead magnet well. Let your prospects know that they can get their hands on the resource if they share their contact information with you. This can help you boost your lead generation efforts.
6. Website Popups
Popups can be a great way of tapping into your visitor base. Many of your website visitors may not check out your landing page and that means that you could lose out on a potential lead.
To ensure that you don’t lose out on such leads, you can add popups to your website.
These popups can serve as mini landing pages and have a small form that the visitor can fill out. You could also add some text about why they should give you their contact information and mention the lead magnet, if any, too.
Final Thoughts
Capturing leads is essential for growing your conversions and sales. For this, you need to ensure that you incentivize your prospects enough to get them to give their contact information.
To do so effectively, you can leverage landing pages, webinars, and lead magnets. You can also integrate chatbots and live chat options into your website or apps to capture relevant information. Lastly, you can use website popups to encourage your visitors to provide their contact details.
Do you have any questions about generating leads that I haven’t covered about? Let me know in the comments. I’m always happy to help.
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