Chloe NoskoMay 14, 2015 Volkswagen has stepped up its video marketing game. With big hits like the Old Wives’ Tale series, they’ve stirred up massive attention through video. The most recent ad campaign, though mainly shown via offline mediums, is the incredibly unique and simple “Ya!” video. This is a truly great advertisement. Here’s why it works, on so many … Continue reading Learning From Volkswagen: How to Nail Your Video Strategy
Paul KeijzerMay 14, 2015 There are times when instead of learning form the perfect leader or amazing person, you learn from the people who are actually misfits in an organization. These are the people who step on everybody’s toes, do stupid things, have a “can’t be bothered attitude” and are simply not interested. They’re just … Continue reading 4 Lessons To Learn From Bad Employees
Jonny RosenMay 13, 2015 Startup Success Startup life is hard. Sometimes you wonder if you’re ever going to make it. You’re dedicated to your goals and dreams but sometimes you just need that extra boost to keep you going. Well here it is- a handful of startup success stories, from us to you. Time to … Continue reading Learn From The Best: Startup Success Stories
Lori SoardMay 12, 2015 According to KissMetrics, there is no single design that makes a landing page perfect, but there are some key ingredients that can help. We’ve talked about many of these items over the last several months here on WHSR, such as: Elements of user engagement Ways to improve conversion rates Successful Call … Continue reading 9 Best Landing Pages And What You Can Learn From Them
Brian HonigmanMay 12, 2015 The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are … Continue reading 5 YouTube Marketing Lessons From Unlikely Sources
Brent PohlmanMay 11, 2015 SEO – Search Engine Optimization, the goal of every online marketer is to be found online. Google helped write the rules on SEO and continues to make suggestions for marketers. It is a great framework for looking at, and evaluating websites for keyword functionability and how optimized your website is with … Continue reading Moving From SEO to SCO
Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
Edward GeorgeMay 11, 2015 You have received mentoring at some point in your life, fact. Whether in business or in other areas of your life, it is usually invaluable to gain the advice of others and receive training in areas you are unfamiliar with. Starting a new business is not easy, whether you are a … Continue reading 3 Invaluable Things I’ve Learned From Mentoring
Isaac LeungMay 10, 2015 Can the advertising industry take on some of the hard-earned lessons from the manufacturing industry, and apply them to their own operations? Over the last few decades, manufacturers in countries like the US, Australia and Japan faced stiff competition from developing countries. Those who survived did so by adopting new technologies … Continue reading Boost Advertising Production Efficiency With These Lessons From Manufacturing
Rachel WinsteadMay 9, 2015 Remember when Twitter CFO made that mergers & acquisitions gaffe? The Twitterverse is an easy online forum where mistakes abound in careless entries and late night posts and no online site is immune from the potential for professional mistakes. Website content, LinkedIn, Facebook, and other applications and online forums can all … Continue reading Oopsy-Daisy: Recovering From Online Mistakes
