by Warren Knight November 18, 2015 Follow @warrenknightNovember 18, 2015 The world of eCommerce has evolved dramatically over the last 8 years because of the way small businesses are being able to effectively market to their target audience online in the same way as their big brand competitors have been. A small business no longer … Continue reading Where Ecommerce Traffic Will Come From in 2016
by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
by Bob Hutchins November 14, 2015 Follow @BobhutchinsNovember 14, 2015 Founded in 1948, Ogilvy & Mather has worked with some of the biggest brands in the world: Ford, IBM, Nestlé, IKEA, American Express, and so on. They’ve been around the block a few times, continually innovating and reinventing their marketing efforts. In early November, Ogilvy … Continue reading 6 New BIG Ideas from 1 of the Oldest Agencies
by Emily Cretella November 12, 2015 Follow @emilycretellaNovember 12, 2015 Comparison can be dangerous. When you compare your writing, your approach, or your strategy to that of others, you can either let it be disheartening or motivating. At Cursive Content Marketing, we prefer the latter. We make a conscious effort to use comparison to light … Continue reading What Daily Practices Can YOU Adopt From The World’s Best Bloggers? [Infographic]
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones. Laura Collins on November 11, 2015 It goes without saying that as an advertiser, the more you know about your audience, the better. … Continue reading Get To Know Your Users With Audience Insights From AdWords
by Daniel James November 11, 2015 Follow @FurstPersonNovember 11, 2015 In a recent TLNT article the topic of good hires turned bad was explored, with TLNT examining six different situations in which great talent was recruited, hired, and onboarded…only to later reveal to be different than what they were originally thought to be. The phenomenon … Continue reading Save Yourself From These Hiring Horrors
Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage. Julie Joyce on November 11, 2015 Recently, I conducted a workshop on content for a company based in Prague. I felt nervous about it because my last experience speaking in the Czech Republic … Continue reading Learning From Link-Building Content Failure
Marchex says “more than $600 billion in telesales goes unattributed today.” Greg Sterling on November 10, 2015 In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The … Continue reading Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
by Michael Georgiou November 9, 2015 Follow @mgeorgiou22November 9, 2015 The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out and bundled it up in a nice little package with a ribbon of their personality. If you want to stand … Continue reading 7 Insights for Social Media Success from Industry Experts
by Toby Nwazor November 8, 2015 Follow @twitter.com/TobyNwazorNovember 8, 2015 When I started my business two years ago, I felt like I had made a mistake. Although I was into fast moving consumer goods (FMCG), things weren’t moving fast for me. I really struggled for the first few weeks. I had a lot of goods … Continue reading How I Increased My Weekly Turnover From 13,490 to 198,750 in Just 3 Months
