Tag Archives: From

Long Live Email Marketing: Why This Medium Is Far From Dead

Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead →

Tools and Tactics for Shifting from Cost-Cutting to Business Growth

Business Guides

Jo Lynn DealNovember 1, 2015 The law of diminishing returns tells us that cutting costs with your business will have a positive effect, but there comes a point where the ROI begins to diminish. Is your company too focused on cost-cutting to boost revenue and profit? Cutting back on unnecessary expenses, and re-negotiating costly contracts … Continue reading Tools and Tactics for Shifting from Cost-Cutting to Business Growth →

9 Ways to Leverage the Data You Collect from Your Fans

Data Analytics

Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans →

4 Unusual Blogging Tips from Successful Bloggers

Blogging Ethics

Michael PeggsOctober 31, 2015 There are millions of blogs out there pumping out tens of millions of posts every week. How do you stand out in such a crowded field? Simple: by creating incredible content and following it up with extraordinary content and social media marketing. Fortunately, when it comes to blogging, you have plenty … Continue reading 4 Unusual Blogging Tips from Successful Bloggers →

In Good Times, Tech Talent Flows From Big to Small Companies

Career Development

Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies →

How to Take the Hits From Your Community

Customer Retention

Patrick GroomeOctober 31, 2015 The internet has done a lot for humanity, but improving our average level of civility isn’t one of them. Our collective ability to be unpleasant to each other is more refined than ever before. By and large, we’re using this ability to its fullest. All public-facing roles can expect to deal … Continue reading How to Take the Hits From Your Community →

Pinterest Tips from A – Z

Pinterest Tools

Zoe WaldronOctober 28, 2015 Aim to share 15 Pins a day. Bright images do best. Categorize all of your boards. Description Tip: Drive more clicks with a clear call to action. Each comment you get is an opportunity. Always comment back to ‘up’ engagement and followers. Follow a few new accounts each day, including brands … Continue reading Pinterest Tips from A – Z →

5 Fascinating Paid Search Insights from Bing Ads Connect

Search Engine Marketing

Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect →

Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple

Education

VerticalResponseOctober 28, 2015 It’s difficult to imagine a more inspirational branding success story than Apple. Founded by two college dropout buddies who borrowed the money to build their first computers based on good faith and a promise, Apple is now America’s first $ 700 billion company. Moreover, it is one of the most recognized, respected … Continue reading Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple →

10 Ways to Protect Your Business from a Bad Web Host

Website Guidelines

Jerry LowOctober 28, 2015 A reliable web host keeps your site up and running (accessible to clients) consistently with minimal downtime; a bad host, on the other hand, can be detrimental to your success by capsizing traffic, not to mention your SEO ranking. As a smart business owner, you must be aware that even the … Continue reading 10 Ways to Protect Your Business from a Bad Web Host →