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Demystifying Predictive Intelligence: Letters from the Front Lines

Daniil KarpNovember 7, 2015 Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: … Continue reading Demystifying Predictive Intelligence: Letters from the Front Lines →

Video Marketing Lessons From People Who Have Been There, Done That

Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That →

9 E-commerce Best Practices to Stand Out From a Saturated Market

Shana RusonisNovember 6, 2015 E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user. We recently hosted an AMA with Optimizely’s Strategy Consultant Khattaab Khan to understand … Continue reading 9 E-commerce Best Practices to Stand Out From a Saturated Market →

Content Marketing Done Right: 8 Examples You Can Learn From

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. Pratik Dholakiya on November 5, 2015 More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you … Continue reading Content Marketing Done Right: 8 Examples You Can Learn From →

4 Big Marketing Takeaways From Facebook’s Earnings Call

Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015  Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call →

Crafting an Engaging Cover Letter from a Vague Job Description (OSGT) (EC)

Amanda ClarkNovember 4, 2015 Wouldn’t it be great if every job posting contained a thorough description of the position, responsibilities, and qualifications? While some do an excellent job at preparing job seekers, others leave much to be desired. It can be tough to figure out how to customize your cover letter (and your resume) when … Continue reading Crafting an Engaging Cover Letter from a Vague Job Description (OSGT) (EC) →