Judy CarollOctober 26, 2015 To the eyes of the world, Walt Disney may have been an innovator. But he was more than that. He was a leader that created not just an entertainment empire, but a legacy that can last us a lifetime. For the B2B industry, Disney’s cult of personality that cherishes the virtues … Continue reading 7 Important Business Insights from the Granddaddy of Animation
Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
KeriLynn EngelOctober 23, 2015 Whether you’re starting a blog or starting a company, stiff competition is a common setback to success. Founders need to be agile and flexible to stand out from the crowd… and sometimes that flexibility results in surprising changes. From Nokia’s roots in 19th century Finland, to Groupon’s evolution from idealistic social … Continue reading 6 Key Blogging Lessons From Famous Business Pivots
By Danny Hall October 23rd, 2015 You have probably been told at least once that social media exposure is now as important as email marketing and search engine presence. But, how can you update your blog, send newsletter and promos and manage all your social media accounts, while still running your business? It is actually much … Continue reading How To Auto-Post To Social Networks From WordPress
Rachel WolfsonOctober 22, 2015 Working as the Content Marketing Manager at a growing and innovating startup has not only helped advance my career, it has also taught me some valuable lessons. Here are 5 key takeaways that I’ve learned over the past year from working at a startup: #1: Ask and you will receive: Over … Continue reading 5 Things You’ll Learn From Working At A Startup
By Jonny Ross October 20th, 2015 On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather data specifically on how users were interacting with their pins. … Continue reading How To Get Actionable Takeaways From Pinterest Analytics
What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing. Quinn Whissen on October 19, 2015 If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences. From troubled sports … Continue reading Content Marketing Lessons From Hollywood A-Listers
Scott SimsOctober 19, 2015 Social media has increasingly become the significant driving force in marketing. So, how does the average company or brand make the most effective use of this very important tool? Here are 25 things that experts can implement to maximize the effectiveness of their social media campaigns. 1. Post regularly – The more … Continue reading Top 25 Social Media Marketing Tips from the Experts
Gretchen GordonOctober 15, 2015 Those of you that know me well know that I am a Florida Gator. You also may know that my husband had the pleasure of coaching for Steve Spurrier, and that my son is a quarterback at the University of South Carolina, where he has had the privilege of being directly … Continue reading Sales, Business and Life Lessons from the Head Ball Coach
