Shana RusonisNovember 6, 2015 E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user. We recently hosted an AMA with Optimizely’s Strategy Consultant Khattaab Khan to understand … Continue reading 9 E-commerce Best Practices to Stand Out From a Saturated Market
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. Pratik Dholakiya on November 5, 2015 More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you … Continue reading Content Marketing Done Right: 8 Examples You Can Learn From
Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015 Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call
Personal Branding BlogNovember 5, 2015 After spending nearly two years with a company — as an intern turned full-time employee — you decide it’s time for something new. You attempt to update your resume with the skills and experience gained during your time as an intern and entry-level employee, when you realize there isn’t much … Continue reading How To Go From Entry-Level To The Next Level
Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age. Matt Clough on November 5, 2015 Digital marketing is currently the staging ground for a battle between a seemingly … Continue reading Creating The Ideal Creative Atmosphere: Lessons From Web Summit
Chris ConreyNovember 4, 2015 Members of the sales, marketing, and growth communities have recently received one of the greatest advantages to their field in history: Social Media. Yeah, I know it is 2015 and this is old news. Twitter already hit it big years ago, and even your grandma has Facebook now. But what if … Continue reading Why You Need to Drop the Word Social from Your Social Selling
Amanda ClarkNovember 4, 2015 Wouldn’t it be great if every job posting contained a thorough description of the position, responsibilities, and qualifications? While some do an excellent job at preparing job seekers, others leave much to be desired. It can be tough to figure out how to customize your cover letter (and your resume) when … Continue reading Crafting an Engaging Cover Letter from a Vague Job Description (OSGT) (EC)
Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
Tim AshNovember 2, 2015 You’ve heard us say this often: your baby is ugly. It’s true of a vast majority of websites – from sites that hide critical calls-to-action below the fold, to those that make data entry a beast of a burden, there’s an overwhelming number of sites that make people in the UX … Continue reading 4 Must-Learn Usability Principles You Can Get from Kayak.com
Need a crash course on defending your brand? Columnist Chris Silver Smith brings you all the details from an SMX East panel designed to help you understand the threats in online advertising. Chris Silver Smith on November 2, 2015 A few weeks ago, I attended the “Protecting Your Brand From Online Fraud, Infringement & … Continue reading Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
