by Angie Geffen August 1, 2016 Follow @AngieGeffenAugust 1, 2016 Lego is a storied brand. You probably played with Legos as a child, and now, your children probably play with them. If not, you at least knew people who did and know people who have them now. Over the years, Lego has grown from offering … Continue reading How to Build Your Social Brand: Lessons from Lego
by Laura Cole July 31, 2016July 31, 2016 If you ever needed reassurance that starting a commercial blog was worth your while, a quick search on the Internet would afford you peace of mind. This vast resource is home to innumerable blogging statistics, each of which reaffirms the positive impact that this practice can have … Continue reading The Blogging Lessons That We Can Learn From Artists
by David Kiger July 30, 2016 Follow @davidkigerJuly 30, 2016 The Pokemon Go craze has been one of the bigger business stories of the summer. Nintendo’s longtime trading card and cartoon has become a mobile game phenomenon, an “augmented reality” experience that employs smartphones’ GPS and cameras to allow people (young and old) to search … Continue reading What Small Businesses Can Learn From The Pokemon Go Craze
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
by Jarrick Cooper July 29, 2016July 29, 2016 If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. … Continue reading 10 Top Insights From Buyer Persona Interviews
by Sahail Ashraf July 29, 2016 Follow @TalcontentJuly 29, 2016 Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up … Continue reading 5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them
by Irv Shapiro July 28, 2016 Follow @IfbyphoneJuly 28, 2016 You have to prove to your employees that you trust them—and that they can trust you. One of the biggest mistakes you can make as an entrepreneur is thinking you’re the smartest person in the room. I have always tried to surround myself with the … Continue reading Leaders Need to Accept That It’s Okay to Work From Home
by James Scherer July 28, 2016July 28, 2016 What are you doing with your leads once you get them? Are you turning them into customers? Hopefully the answer to that is “We’re trying our hardest!” No matter if you’re sending your leads to a CRM or leads database or straight to a sales associate, the … Continue reading The Most Significant Information You Need to Get from Leads
Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want. Amy Bishop on July 28, 2016 I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty … Continue reading Perfect your agency pitch: tips from an in-house marketer
by Jennifer Harmel July 28, 2016July 28, 2016 Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington, DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working … Continue reading Lessons Learned From a Startup
