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Google Programmatic Native Platform Builds Mobile Ads From Headline, Images

Google Advertisement

by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images →

Ad Blocking Forces Creative Solutions From Advertisers

Marketing Guide

by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers →

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

SEO Local

Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016       As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) →

3 Lessons Biz Owners Can Learn from Major Brand Marketing Partnerships

Lessons Learned

by Bonnie Harris July 19, 2016 Follow @waxgirl333July 19, 2016 Samsung and Best Buy have teamed up to launch the Samsung Notebook 7 spin, a new laptop geared toward multimedia enthusiasts. The Notebook 7 spin became available from Best Buy’s websites and stores on June 26, illustrating a long-term marketing partnership that has helped Best … Continue reading 3 Lessons Biz Owners Can Learn from Major Brand Marketing Partnerships →

Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

Mobile Marketing

NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it →

What All Marketers Can Learn from the InVision Email Newsletter

Newsletter Marketing

by Shelby Clarke July 17, 2016July 17, 2016 After working in the inbound marketing world for two years, the amount of newsletters and blog notifications that I get every day has become understandably overwhelming. And I’m not one to mindlessly sign up for every newsletter I see. I appreciate great content and learning new things, … Continue reading What All Marketers Can Learn from the InVision Email Newsletter →

From Gig to Career: The Rise of the Sharing Economy [Infographic]

Gig Economy

by Jennifer Hanford July 9, 2016 Follow @jennghanfordJuly 9, 2016 Whether you’re a a seasoned freelancer or seeking freelance work for the first time, you’ve probably noticed how businesses such as Uber and Airbnb are hiring. These companies are only two examples of the burgeoning “sharing economy.” What is the sharing economy? Well, start with … Continue reading From Gig to Career: The Rise of the Sharing Economy [Infographic] →

How To Make an Infographic From Your Poll And Survey Data In 4 Steps

Infographics

by Sara McGuire July 10, 2016 Follow @sara_mcguireJuly 10, 2016 Survey and poll data are one of the most common types of content you see in infographics. That’s because poll and survey data typically translates beautifully into charts and graphs. When done right, visualization brings data to life. An infographic can make information more easy … Continue reading How To Make an Infographic From Your Poll And Survey Data In 4 Steps →

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