Tag Archives: From

Remarketing Tips from a Paid Ads Expert

by Brock Murray July 27, 2016 Follow @SEOBrockJuly 27, 2016 What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing … Continue reading Remarketing Tips from a Paid Ads Expert →

How to use device bid adjustments, straight from Google

Google Advertisement

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google →

8 tips from 7 months of local sponsorship marketing

Local Business

Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy. Megan Hannay on July 27, 2016 This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for … Continue reading 8 tips from 7 months of local sponsorship marketing →

Trump That: Social Media Lessons From The US Presidential Campaigns

Social Media Lessons

By Melissa Duko July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns →

Customer journeys, blind spots & burgers: Lessons from fast-food marketing

Lessons Learned

Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry. Joshua Reynolds on July 26, 2016 For marketers, customer journey analysis often results in accidental narcissism. Analytics are … Continue reading Customer journeys, blind spots & burgers: Lessons from fast-food marketing →

Getting The Most From Your Trade Show

Trade Show

by Greg Cawood July 26, 2016 Follow @iqnectionJuly 26, 2016 It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? … Continue reading Getting The Most From Your Trade Show →

From Spam to BAM! Leveraging User Intent in Email Optimization

Email Marketing Optimization

by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization →

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

Conversion Rate Optimization

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic] →

From in-house to agency: how to adapt

Marketing Guide

Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition. Matt Clough on July 25, 2016 As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an … Continue reading From in-house to agency: how to adapt →

Content Creation: What I’ve Learned From Writing 157 Articles This Year

Content Strategy

by Benjamin Brandall July 24, 2016July 24, 2016 We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again. I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing. … Continue reading Content Creation: What I’ve Learned From Writing 157 Articles This Year →