Tag Archives: From

What Employees Aren’t Learning From Onboarding & Training

Erika Trautman — November 4, 2016 Follow @raptmedia— November 4, 2016 In a changing workforce dominated by digital transformation, an employee’s ability to learn and continue to develop professionally is crucial to their loyalty to a company or organization. Effective job training and professional development are not only prerequisites for long-term advancement, but they’re also … Continue reading What Employees Aren’t Learning From Onboarding & Training →

What Businesses Can Learn from Presidential Candidate Websites

Business Lessons

Taz Lake — November 3, 2016 Follow @tazlake— November 3, 2016 The 2016 election season is in full swing, and there are four main candidates for the office of the President of the United States. Hillary Clinton, Donald Trump, Gary Johnson and Jill Stein are all vying to become the CEO of our country. Of … Continue reading What Businesses Can Learn from Presidential Candidate Websites →

5 Tips to Drive More Calls From Display Advertising

Display Advertising

Katherine Buchholz — November 3, 2016 — November 3, 2016 28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy, need to help consumers understand what action you want them to take. While display ads are still heavily used for brand awareness, there is an … Continue reading 5 Tips to Drive More Calls From Display Advertising →

Study finds e-retailers are making it more difficult to unsubscribe from emails

Email Marketing Mistakes

According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails. Amy Gesenhues on November 2, 2016 According to a study released today by the Online Trust Alliance (OTA), fewer online retailers are including “clear and conspicuous” unsubscribe links in their email marketing compared to last year. … Continue reading Study finds e-retailers are making it more difficult to unsubscribe from emails →

Have Seller Ratings Disappeared From Your Ads? Here’s Why

Simon Chivers — November 1, 2016 — November 1, 2016 Have you noticed Google seller ratings disappearing from your AdWords ads lately? If so, then you’re not alone – many business owners and advertisers have lost their star ratings from their ads over the past couple of weeks This is because Google has changed the … Continue reading Have Seller Ratings Disappeared From Your Ads? Here’s Why →

4 Insights from the 2016 Millennial Impact Report

Reports

Steven Shattuck — October 30, 2016 Follow @stevenshattuck— October 30, 2016 Election years are hard on everyone (especially this most recent cycle). So it’s appropriate that the newest Millennial Impact Report is this year focused on how millennials’ cause engagement behaviors may change during an election year (having focused last year on the relationships and … Continue reading 4 Insights from the 2016 Millennial Impact Report →

Seasonal Email Marketing Metrics From IBM

Email Marketing Optimization

by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM →

Small Business Lessons From ‘The Walking Dead’

Small Business Challenges

David Kiger — October 28, 2016 Follow @davidkiger— October 28, 2016 It’s Halloween time, and the programmers at AMC wisely brought back their hit zombie show The Walking Dead for a new season on Oct. 23. A whopping 17 million viewers tuned in to see the seventh-season premiere. As it turns out, the show features … Continue reading Small Business Lessons From ‘The Walking Dead’ →

Does your marketing suffer from memory loss when customers switch devices?

Marketing Guide

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices? →

Pull live inventory data from your product database and place it in your search ad copy

Product Management

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy →