by Brian FanzoOctober 23, 2016 As a professional speaker, I always introduce myself on stage as a “Proud Pager-Wearing Millennial” and this line usually gets a bunch of laughs and nods from the audience. I am 35 year old millennial born in 1981. While I don’t use a pager today I label myself this way … Continue reading Digital Transformation: From A Millennial’s Mindset
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016 As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today. Scott Vaughan on October 19, 2016 I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, … Continue reading Machu Picchu and martech: CMO lessons from the Inca Empire
Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Khalid Saleh on October 17, 2016 Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many … Continue reading 4 tactics to generate quality leads from social media
by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules
by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
by Benjamin BrandallOctober 14, 2016 You might think I’m about to tell you to get up as the sun rises, sit down at your desk and work until you can’t work any more. That’s probably because you’ve heard advice like this pretty often… In fact, Slate writer Mason Currey says that after reviewing 161 daily … Continue reading 17 Unique Daily Rituals from the World’s Best Creatives & CEOs
by Azure Collier Follow @azurecollierOctober 12, 2016 It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the … Continue reading 10 Lessons We Learned From Our First Facebook Live
by Aaron Baar, Staff Writer, October 11, 2016 The Internet has changed the way consumers purchase products in so many ways, it’s hard to even remember how things were before. For those who don’t remember (or never knew), buying a car was a days- or weeks-long process that involved in-person visits to many different dealers, … Continue reading Lessons You Can Learn From The Auto Industry
