Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels. Chris Kerns on September 26, 2016 As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our … Continue reading What marketers can learn from governments on social
by Jo Lynn Deal Follow @jolynndealSeptember 23, 2016 Your email marketing efforts should be generating an average ROI of $ 38 for every $ 1 you spend, according to recent 2016 statistics. That’s a really good return on your marketing investment, and shows why so many businesses allocate a significant portion of the marketing budget … Continue reading Email Marketing Success: Go from List-Building to Relationship-Building
by Eric SamsonSeptember 23, 2016 Anyone involved in a business with a digital presence (i.e. anyone in business these days) has doubtlessly come across the terms SEO and SEM. Nevertheless, I’ve found that the average person’s knowledge in these areas is limited. To begin, let’s unfurl the acronyms. SEO stands for Search Engine Optimization and … Continue reading Importance of SEO and How it Differs from SEM
by Jon Miller Follow @jonmillerSeptember 19, 2016 Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced staff of marketers who understand ABM, and are willing to embrace … Continue reading How to Transition From a Lead-Based to an Account-Based Everything Approach
by Taylor Eben Follow @tailsebenSeptember 19, 2016 Social media is a pretty powerful tool from a monetary perspective. The right strategy can generate more leads and, ultimately, more money. Your company might already be active on a handful of social networks, but you can’t expect any financial success if you don’t have a following. Full … Continue reading It’s Organic: 6 Steps for Building a Social Media Following From Scratch
by Don Purdum Follow @donpurdumSeptember 18, 2016 Do you want to stand our more from your competitors? Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver as you are? One opportunity after another seems to slip through your hands … Continue reading 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business
by Emelina Spinelli Follow @ecspinelliAugust 14, 2016 Work From Anywhere: 9 Amazing Remote Locations to Build Your Online Empire It’s 2016 and it’s never been easier for entrepreneurs and digital nomads to work on the go. This means you can adventure and work in the same day—pretty bawler! Some of these options will be a … Continue reading How to Work From Anywhere: 9 Amazing Locations
by Christopher Moore Follow @cjmooreSeptember 14, 2016 Logistics describe how an organization’s supply chain works; the route through which products reach customers from the manufacturer or how a company provides its services. The logistics necessary to provide goods or services will vary between industries. For example, a business that provides a service (such as a … Continue reading Business Logistics a Primer: From Ecommerce to Airlines
by John Nemo Follow @JohnNemoPRSeptember 12, 2016 This “new-and-improved” LinkedIn feature makes it even easier to land more business from the site. LinkedIn has seen some seismic shifts in recent months, from opening up its own freelance marketplace to revamping its paid advertising tools. Long story short, the world’s largest social media network for professionals … Continue reading 1 Simple Tip to Get More Business From LinkedIn
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 12, 2016 The search for marketing and social media strategy tips can seem like you’re trying to find a giant needle in content haystack. To make your Monday a little easier, we’ve searched the latest trends to bring you these 5 quick suggestions from leading social media marketing superheroes so … Continue reading 5 Quick Social Marketing Tips From The Pros
