How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. Pamela Parker on October 27, 2016 I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the … Continue reading From the Editor’s Desk: How we work with outside contributors
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget. Dianna Huff on October 25, 2016 The small manufacturers who are thriving in the face of global competition … Continue reading SEO on a budget: How a small manufacturer started a program from scratch
by Chase JonesOctober 24, 2016 According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business lifecycle, costing them an average of $ 114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible … Continue reading How to Protect Your Ecommerce Store from Fraud
by Caitlin Zucal Follow @Caitlin_ZucalOctober 23, 2016 Experts add immense value to an online community. They possess a wealth of knowledge that enables others to become more productive and solve problems. But expert status doesn’t happen overnight. Instead of having all the answers, most of us join an online community in search of an answer. … Continue reading From Everyday User to Community Expert
by Brian FanzoOctober 23, 2016 As a professional speaker, I always introduce myself on stage as a “Proud Pager-Wearing Millennial” and this line usually gets a bunch of laughs and nods from the audience. I am 35 year old millennial born in 1981. While I don’t use a pager today I label myself this way … Continue reading Digital Transformation: From A Millennial’s Mindset
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016 As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today. Scott Vaughan on October 19, 2016 I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, … Continue reading Machu Picchu and martech: CMO lessons from the Inca Empire
Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Khalid Saleh on October 17, 2016 Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many … Continue reading 4 tactics to generate quality leads from social media
by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules
by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One
