Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign.
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor.
How does Flavorize.me work? Talenti created an algorithm that analyzes keywords within a person’s social media profiles. The Flavorizer breaks down these keywords into different tastes (e.g., sweet, spicy, salty) that correspond to ingredients that fit within those tastes (e.g., honey, cayenne pepper, pretzel).
From this analysis and your resulting “flavor profile,” Talenti generates a new flavor of gelato that’s specifically inspired by you.
When I ran Flavorize.me, I ended up with Muffin Clove Pie Crust — whatever that is. The site notes the brand will select certain flavors generated by Flavorize.me for actual production. If so, the brand will notify the person by September 15.
In addition to coming up with a flavor that is representative of your social media profile, the Flavorize.me site also provides “The Science-ing of Your Flavor,” a mathematical and graphical breakdown of the elements that made up the creation of your flavor:
After you’re presented with your personalized flavor and its breakdown, you’re urged to share it on social media.
The brand is promoting Flavorize.me on Facebook, where it has received 8,294 likes, 1,6,17 comments and 1,417 shares (at the time of writing).
It’s also being promoted on Twitter and Instagram:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)