April 24, 2026 Madonna’s new album-promo effort puts her 0 feet away from Grindr users BY Mya Copeland As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The … Continue reading Madonna’s new album-promo effort puts her 0 feet away from Grindr users
From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
Organic, powered by word of mouth, and so far uncorrupted by corporate sponsors, a new wave of doppelgänger competitions might just be too good to last. BY Shannon Cudd Idolizing celebrities is so pervasive in pop culture that it is considered a high compliment for a friend or stranger to tell you that you resemble a … Continue reading Why celebrity look-alike contests are all the rage right now
By Morgan Sung February 09, 2024 Ahead of Taylor Swift’s presumed Super Bowl appearance, the spotlight isn’t on her relationship with Travis Kelce—it’s on how she’s getting to the game. Her most devoted fans are so eager to deflect criticism of Swift’s excessive private jet usage that they fail to understand the root of … Continue reading In defending Taylor Swift’s jet-setting ways, Swifties miss the point
