Tag Archives: Fraud

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits →

4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud

Advertisement Mistakes

Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud →

How to Protect Your Ecommerce Store from Fraud

Business Protection

by Chase JonesOctober 24, 2016 According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business lifecycle, costing them an average of $ 114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible … Continue reading How to Protect Your Ecommerce Store from Fraud →

Are you losing money to ad fraud? 3 ways to protect yourself

Ad Fraud

How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Grace Kaye on September 23, 2016 What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. … Continue reading Are you losing money to ad fraud? 3 ways to protect yourself →

What’s To Be Done About Mobile Ad Fraud?

Ad Fraud

by Ben Frederick, Staff Writer @mp_benfred, August 8, 2016 To answer the question in the head: Not a whole lot. In the cat-and-mouse game that is the constantly evolving world of ad fraud, the most that can feasibly be done is stop fraudsters from doing what they’re currently doing — but there isn’t really a … Continue reading What’s To Be Done About Mobile Ad Fraud? →

How The Ad Fraud Menace Is Hitting Advertisers [Infographic]

by Stacey Rudolph May 18, 2016May 18, 2016 Online Ad Fraud is a real problem for advertisers and it is really eating into their ad budget like a ferocious monster. Ad companies likeGoogle, through its AdSense program, have been very ruthless to websites and blogs that direct fake/poor quality traffic to ads. It has banned … Continue reading How The Ad Fraud Menace Is Hitting Advertisers [Infographic] →

Top 7 Types of Retail Fraud and What You Should Do To Avoid It

Customer Experience

by Madeline Boehmer May 18, 2016 Follow @madelineboehmerMay 18, 2016 Every day, acts of retail fraud are committed at retail locations across the country, and while it may seem like one missing piece of candy or sweatshirt won’t break the bank, think again. Each year, billions of stolen dollars fall into the hands of criminals, … Continue reading Top 7 Types of Retail Fraud and What You Should Do To Avoid It →

ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency

Marketing Automation

Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016 Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency →

Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats

Business Security

Need a crash course on defending your brand? Columnist Chris Silver Smith brings you all the details from an SMX East panel designed to help you understand the threats in online advertising. Chris Silver Smith on November 2, 2015 A few weeks ago, I attended the “Protecting Your Brand From Online Fraud, Infringement & … Continue reading Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats →