Michelle BrammerSeptember 21, 2015 It’s touted that advertisers waste $ 6 billion per year in ad spending due to fraudulent advertising practices. With such a highly replicable business model, this unscrupulous activity carries a high profit margin, with no legal ramifications for the fraudsters’ actions. In fact, if they’re caught, they simply modify their practices … Continue reading Who Commits Online Advertising Fraud and How to Stop It
Erin Sagin August 17, 2015 When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. That said, fearfulness of click fraud is no reason to avoid … Continue reading 4 Powerful Ways to Eliminate Click Fraud in Your Account
Eugene BekkerJuly 7, 2015 Fraudsters are always in the market for a lucrative new target. So what’s the most information-rich, security-poor victim they can exploit? A small business, of course. According to the Association of Certified Fraud Examiners (ACFE), the typical organization loses a whopping 5% of their revenue to fraud each year. And small … Continue reading Building Barriers Against The Top Three Business Fraud Threats
Dean HarrisJune 22, 2015 Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.” Here is why. I believe in the old axiom, “Just follow the money.” EMarketer in a Dec. 10 study stated emphatically: … Continue reading 5 Tips To Battle Mobile Advertising Fraud
Megan IngenbrandtJune 15, 2015 You’ve been hearing a lot about click fraud. And you’re worried it’s going to negatively affect your campaigns. Click fraud is an unnecessary evil that isn’t going away. In fact, advertisers lose $ 6.3 billion annually due to ad fraud, but it’s speculated that they could be losing as much as … Continue reading 6 Click Fraud Questions New Media Buyers Should Ask
Shannon SullivanApril 1, 2015 It is estimated that advertisers could lose more than $ 6 billion globally to ad fraud in 2015 according to a study conducted by the Association of National Advertisers and detection firm White Ops Inc. The combination of advanced technologies, programmatic buying and a large influx of spend on online and mobile … Continue reading Digital Ad Fraud – What You May Not Know
