Tag Archives: Fraud

Amazon — Once Again- – Fights Fake Reviews, Click Fraud

Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud →

Recognizing the subtle signs that point to possible ad fraud

Ad Fraud

How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers. Soo Jin Oh on January 30, 2018 The digital advertising industry’s got a big problem, and it’s not going … Continue reading Recognizing the subtle signs that point to possible ad fraud →

How to Protect Your Business from Fraud

Business Protection

Robert Gloer — August 29, 2017 Follow @IOUFinancial — August 29, 2017 geralt / Pixabay Companies with fewer than 100 employees annually lose a median of $ 155,000 because of fraud. It turns out that small businesses are more exposed to fraud than are their larger kin. Credit card abuse is a major weak spot, … Continue reading How to Protect Your Business from Fraud →

A Customer-Centric Approach to Fraud

Ad Fraud

Beth Corby — May 22, 2017 — May 22, 2017 We spend a lot of time working on how to block the bad guys. You know who I am talking about, the folks trying to game the system to get a quick deal. We are getting really good at it, so good, that sometimes I … Continue reading A Customer-Centric Approach to Fraud →

Ad fraud detection: A guide for marketers

Ad Fraud

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. Ratko Vidakovic on May 22, 2017 Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people … Continue reading Ad fraud detection: A guide for marketers →

Ecommerce Nightmare: How to Avoid Ecommerce Chargebacks and Fraud

eCommerce Strategies

Stacey Rudolph — March 9, 2017 — March 9, 2017 Did you know that online merchants incurred nearly $ 7 billion losses in the form of chargebacks in 2016 alone? Chargebacks and online fraud are becoming single most source of distress among online merchants. According to Invespcro, every dollar of chargeback fraud costs ecommerce stores … Continue reading Ecommerce Nightmare: How to Avoid Ecommerce Chargebacks and Fraud →

How to fight against online ad fraud (in 6 steps)

Ad Fraud

In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action. Grace Kaye on March 10, 2017 How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, … Continue reading How to fight against online ad fraud (in 6 steps) →

GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane

Marketing Guide

GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane by Steve McClellan @mp_mcclellan, February 6, 2017 GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief … Continue reading GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane →

TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies

Digital Engagement

Google, Integral Ad Science, WP’s GroupM are among the initial recipients. Ginny Marvin on December 7, 2016 A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, … Continue reading TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies →