Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies
By Dave Snyder July 9th, 2018 According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the perfect platform to … Continue reading The 5 Deadliest Facebook Marketing Mistakes to Avoid
Anton Eliasson — July 5, 2018 Follow @antoneliasson — July 5, 2018 As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your … Continue reading Plan Your Facebook Video Strategy Like a TV Series
Torrey Tayenaka — July 1, 2018 Follow @https://twitter.com/sparkhouse — July 1, 2018 If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve … Continue reading 10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads
Karen Repoli — June 30, 2018 Follow @karenrepoli — June 30, 2018 FirmBee / Pixabay Before planning your community challenge for your Facebook group, you must fully understand why you’re creating it. Entrepreneurs can create and issue challenges for various purposes: Driving sales Building mailing lists Filling Facebook groups Building relationships Many other things What … Continue reading The First Step In Planning A Facebook Community Challenge
Ben Heath — June 27, 2018 — June 27, 2018 When you create a Facebook campaign, one of the first things you need to do, is select a campaign objective. Campaign objectives determine how Facebook optimizes your campaigns. If you select the traffic objective for example, Facebook will try to generate as many link clicks … Continue reading Facebook Ads Awareness Objectives: What You Need to Know
Ben Heath — June 23, 2018 — June 23, 2018 Facebook ads are distributed through an auction. The advertiser that bids the most to reach a certain target market will win, and have their ad served. However, the vast majority of Facebook advertisers let Facebook do all the bidding for them. As a result, they … Continue reading How to Set a Facebook Ad Bid Cap
5 Differences Between Google Ads and Facebook Ads Google Ads and Facebook Ads are two of the most common ways of advertising online. It happens that if you would like to promote, you may be lost on which product to use. On the one hand, both have specific strengths that make them the right methods … Continue reading 5 Differences Between Google Ads and Facebook Ads
Ben Heath — June 13, 2018 — June 13, 2018 Facebook advertisers spend a lot of time trying to find the best possible target audiences. And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success. But whilst many advertisers spend a lot of time in Facebook’s Audience … Continue reading How to Boost Facebook ROAS by Retargeting Website Visitors
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
