Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook
Ana Gotter — June 10, 2018 Follow @ana_gotter — June 10, 2018 ElisaRiva / Pixabay In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown … Continue reading Facebook Ads Bidding Q&A: All Your Questions Answered
Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach
Ana Gotter — June 6, 2018 Follow @ana_gotter — June 6, 2018 Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front … Continue reading Everything You Need to Know About Promoting Your App on Facebook Ads
Susan Gilbert — June 1, 2018 Follow @SusanGilbert — June 1, 2018 Growing a fan base on Facebook can no longer be one without the help of advertising. But there are apps that can help you to reach more people in your target market. Would … Continue reading Use These Facebook Apps To Help Grow Your Page
Nicole Blanckenberg — June 1, 2018 Follow @https://twitter.com/NicoleBlancken — June 1, 2018 Combining Facebook and Instagram can be a powerful business scaling tool. Not only does it allow you to identify and target your ideal customers and leverage your content engagement to boost sales, but by combining these platforms into your marketing strategy you can … Continue reading How to Leverage Facebook and Instagram to Scale a 7-Figure Business
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Amy Gesenhues on May 23, 2018 Facebook CEO Mark Zuckerberg took his apology tour across the ocean (May 25, 2018) and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy … Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Ana Gotter — May 7, 2018 Follow @ana_gotter — May 7, 2018 When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a … Continue reading How to Use Facebook Offers to Sweeten the Deal & Drive Conversions
Sky Jusaityte — May 3, 2018 — May 3, 2018 Why advertise on Facebook Messenger? Over the last few years messaging has become more important and popular. Believe it or not, since the beginning of 2015, there have been more people using messaging apps than social networks. We recommend that all forward-looking advertisers consider where … Continue reading How to Use Facebook Messenger to Drive Business Results
