Rupert Adam — March 30, 2017 Follow @emailcenter— March 30, 2017 Lifecycle email marketing programmes should play a big part in your strategy, especially if you want to keep your customers happy and entice them to spend regularly with you. In this article, we look at the key benefits of lifecycle email marketing, key programmes … Continue reading Lifecycle Email Marketing Programmes Explained
by Zach Heller Follow @zhellerOctober 24, 2016 Price testing is a very simple concept that can be carried out in a thousand different ways, from least complex to most. The basic idea is this: rather than using the tools at our disposal to choose the right price, let’s allow the customers to tell us what … Continue reading Price Testing Explained
by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained
by Pam Aungst July 18, 2016 Follow @PamAnnMarketingJuly 18, 2016 Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad shows up first, second, or third in Google’s paid search placements. It can also send signals to Google about … Continue reading Google AdWords Quality Score Explained
by Warren Knight July 12, 2016 Follow @warrenknightJuly 12, 2016 Did you know: there are over 1.65 billion monthly active Facebook users and 1.09 billion log into their Facebook accounts daily? Facebook has, and always will be “The Social Network.” It has the largest following, was the first to take social to a whole new … Continue reading Finally — Facebook News Feed Explained
by Pam Aungst May 8, 2016 Follow @PamAnnMarketingMay 8, 2016 Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce … Continue reading Google Analytics Bounce Rate Explained
by Cent Muruganandam April 25, 2016 Follow @centmuruApril 25, 2016 Many people look for information on “how to start a blog”. There are more than 49,000 searches on average for this term every month. Google returns 630 Million pages for this search. That’s a lot of pages! Most of these pages are overloaded with information, … Continue reading How to Create a Blog – Explained in 2 Minutes [Animated Video]
by Scott Cain March 31, 2016 Follow @wscainMarch 31, 2016 In the world of online marketing, experts have many factors to consider in order to make sure their webpages are showing up as results on search engines. Search Engine Optimization, or SEO, is the overall term employed for the act of getting your pages recognized … Continue reading RankBrain Explained, and How It Affects Marketing
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Amanda ClarkJuly 24, 2015 A lot of our small business owner clients come to us rather sheepishly, asking us to explain some of the common terms and slang associated with Twitter. Truthfully, there’s no reason to feel sheepish about it: Twitter has its own vernacular, and getting hip to the lingo is one of the … Continue reading The Twitter Dictionary: Common Terms Explained
