Maren Hogan — April 14, 2019 Follow @marenhogan — April 14, 2019 With artificial intelligence ruling the airwaves, there’s more than a little talk around what all the advancements could mean for professionals. This is especially true in an industry like recruiting, where processes have traditionally been very human-focused. AI offers answers to the numerous … Continue reading 3 Facets of AI Explained
Serhiy Kozlov — February 28, 2019 Follow @SerhiyKozlov — February 28, 2019 Such scenes are played out all over the world. A creative has a unique idea for an app he knows will be a big seller. A small company needs a customized piece of software for its logistics and inventory tracking. A mid-sized or … Continue reading Dedicated Development Teams: The Benefits and Selection Process Explained
Max Benz — February 6, 2019 — February 6, 2019 In the creatively complicated world of marketing and advertising, going from conception to product realization is not an easy process. Using time-tested, proven project management methodologies is the best way to ensure your project is progressing with efficiency while maximizing every bit of creativity your … Continue reading 20+ Effective Project Management Methodologies Explained
Ben Heath — August 30, 2018 — August 30, 2018 The Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to … Continue reading Facebook Ads Brand Awareness Objective Explained
Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future. Debra Mastaler on May 7, 2018 The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held … Continue reading Ask the SMXpert: Google manual penalties explained
Zach Heller — December 27, 2017 Follow @zheller — December 27, 2017 If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they … Continue reading Google AdWords Quality Scores: Explained
Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
Rachel Hand — May 19, 2017 Follow @GroMarketingLtd— May 19, 2017 Email marketing is key to any successful marketing strategy and here’s why: Email has stood the test of time and throughout the last decade or so there has been much debate about the effectiveness of email marketing. Customers were being bombarded by hundreds of … Continue reading Successful Delivery – Email Marketing Explained
Rupert Adam — March 30, 2017 Follow @emailcenter— March 30, 2017 Lifecycle email marketing programmes should play a big part in your strategy, especially if you want to keep your customers happy and entice them to spend regularly with you. In this article, we look at the key benefits of lifecycle email marketing, key programmes … Continue reading Lifecycle Email Marketing Programmes Explained
by Zach Heller Follow @zhellerOctober 24, 2016 Price testing is a very simple concept that can be carried out in a thousand different ways, from least complex to most. The basic idea is this: rather than using the tools at our disposal to choose the right price, let’s allow the customers to tell us what … Continue reading Price Testing Explained
