Ben Heath — August 30, 2018 — August 30, 2018 The Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to … Continue reading Facebook Ads Brand Awareness Objective Explained
Tag Archives: Explained
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future. Debra Mastaler on May 7, 2018 The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held … Continue reading Ask the SMXpert: Google manual penalties explained
Google AdWords Quality Scores: Explained
Zach Heller — December 27, 2017 Follow @zheller — December 27, 2017 If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they … Continue reading Google AdWords Quality Scores: Explained
Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained
Successful Delivery – Email Marketing Explained
Rachel Hand — May 19, 2017 Follow @GroMarketingLtd— May 19, 2017 Email marketing is key to any successful marketing strategy and here’s why: Email has stood the test of time and throughout the last decade or so there has been much debate about the effectiveness of email marketing. Customers were being bombarded by hundreds of … Continue reading Successful Delivery – Email Marketing Explained
Lifecycle Email Marketing Programmes Explained
Rupert Adam — March 30, 2017 Follow @emailcenter— March 30, 2017 Lifecycle email marketing programmes should play a big part in your strategy, especially if you want to keep your customers happy and entice them to spend regularly with you. In this article, we look at the key benefits of lifecycle email marketing, key programmes … Continue reading Lifecycle Email Marketing Programmes Explained
Price Testing Explained
by Zach Heller Follow @zhellerOctober 24, 2016 Price testing is a very simple concept that can be carried out in a thousand different ways, from least complex to most. The basic idea is this: rather than using the tools at our disposal to choose the right price, let’s allow the customers to tell us what … Continue reading Price Testing Explained
All 11 Marketing Attribution Models, Explained
by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained
Google AdWords Quality Score Explained
by Pam Aungst July 18, 2016 Follow @PamAnnMarketingJuly 18, 2016 Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad shows up first, second, or third in Google’s paid search placements. It can also send signals to Google about … Continue reading Google AdWords Quality Score Explained
Finally — Facebook News Feed Explained
by Warren Knight July 12, 2016 Follow @warrenknightJuly 12, 2016 Did you know: there are over 1.65 billion monthly active Facebook users and 1.09 billion log into their Facebook accounts daily? Facebook has, and always will be “The Social Network.” It has the largest following, was the first to take social to a whole new … Continue reading Finally — Facebook News Feed Explained