Bob Hutchins — June 13, 2017 Follow @Bobhutchins— June 13, 2017 Did you hear the story the other day about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in … Continue reading Why Credibility Affects EVERYTHING In Your Business [Infographic]
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Kaitlyn Hammond — May 31, 2017 — May 31, 2017 If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a … Continue reading Google Analytics: Everything You Need to Know to Track Your Traffic
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet. Eric Enge on May 24, 2017 Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin and … Continue reading Stop oversimplifying everything!
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. Marcus Miller on April 20, 2017 Your website is … Continue reading SEO & website design: Everything you need to know
By Ann Smarty April 4th, 2017 Google has been talking about site speed for ages. They have been working hard to encourage webmasters to make their sites faster. To better understand where we started and what is going on today, I have created a helpful timeline summarizing what Googlers have been saying about site speed: Official: … Continue reading Site Speed: Ranking Factor or Not? Everything Googlers Ever Said about Site Speed
Catherine Hayden — March 22, 2017 — March 22, 2017 Social media is a conversation like any other. Getting your point across is important, but unless you know how to listen you’re not communicating well. Gauging and analysing sentiment is the best way to make sure you’re hearing what your audience has to say and … Continue reading Social Media Sentiment: Everything You Need To Know
Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates
by Brian Quarles, Op-Ed Contributor, January 6, 2017 This week, 21 years ago, on Microsoft’s website Bill Gates wrote an essay — we didn’t call them blogs back then, did we? — with a headline destined for countless textbooks to come. Titled simply “Content Is King,” Bill’s essay asserted that, just like with broadcast and … Continue reading Everything Is Content, Content Is Everything
