Richard Howe — February 21, 2018 — February 21, 2018 Maialisa / Pixabay If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. It is of course extremely easy … Continue reading 11 Reasons Why Email Marketing Matters
Digital Marketers Are Bullish — But Not On Email, Study Finds by Ray Schultz , February 14, 2018 Digital marketers are growing in confidence, with 98% seeing themselves as successful and 57% who feel they are best in class, according to 2018 Digital Marketing Plans for Best-in-Class Success, a study by Adestra with Ascend2. In … Continue reading Digital Marketers Are Bullish — But Not On Email, Study Finds
Hannah Whiteoak — February 16, 2018 — February 16, 2018 geralt / Pixabay Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% in 2018. However, while … Continue reading The Good, the Bad, and the Ugly in Email Marketing
Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool
Andrew Schulkind — February 17, 2018 — February 17, 2018 Pixabay As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness, among other issues. One … Continue reading A/B Testing Your Email Marketing
Keith Reinhardt — February 16, 2018 Follow @FreshAddress — February 16, 2018 geralt / Pixabay What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data … Continue reading 2 Free Email Marketing Tools You Can’t Live Without
Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018 The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them
Kevin George — February 15, 2018 Follow @imkevin_monk — February 15, 2018 Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be … Continue reading Is Your Email Marketing Practices GDPR-Compliant?
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Kyle Henderick on February 13, 2018 Not only is artificial intelligence (AI) one of the hottest topics in the media … Continue reading Three ways AI will revolutionize email marketing
Kevin George — February 12, 2018 Follow @imkevin_monk — February 12, 2018 In a digitally-driven world, the devices are getting smaller and the messages crisper. Your emails need to fit into this world and grab the attention of your target audience. It’s not as easy as it sounds. Minimalism became a part of the visual … Continue reading 7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign
