Category Archives: Marketing Agility

Getting Started with the Agile Marketing Navigator: Team Showcase

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses. Stacey Ackerman on July 21, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four … Continue reading Getting Started with the Agile Marketing Navigator: Team Showcase

Getting Started with the Agile Marketing Navigator: the Daily Huddle

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers. Stacey Ackerman on July 14, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has … Continue reading Getting Started with the Agile Marketing Navigator: the Daily Huddle

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Stacey Ackerman on June 30, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate … Continue reading Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Rethinking the marketing planning process for an agile world

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world

Getting started with the Agile Marketing Navigator: Creating a blueprint

A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Stacey Ackerman on June 16, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four … Continue reading Getting started with the Agile Marketing Navigator: Creating a blueprint

Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

The Guidepoint is the connective tissue that rolls upward and downward in the organization. Stacey Ackerman on May 26, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing … Continue reading Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

Freeing agile marketing from its software development roots

How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban? Kim Davis on May 24, 2022 “Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in … Continue reading Freeing agile marketing from its software development roots