Tag Archives: email

5 Simple Steps to Maximize the Results From Your Email Campaign

Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign →

3 Ways to Drastically Increase Your Email Open Rates

Karen Repoli — February 7, 2018 Follow @karenrepoli — February 7, 2018 geralt / Pixabay It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest services and products Your latest must-have … Continue reading 3 Ways to Drastically Increase Your Email Open Rates →

Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers

Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers →