Kevin George — March 5, 2018 Follow @imkevin_monk — March 5, 2018 As an email marketer, you must be striving to gain the most out of your email campaigns. With the best design and content, you try to get your subscribers and customers to read and engage with the emails you send. But, are you … Continue reading Email Segmentation Strategies for E-commerce to Boost Sales
Angela Hausman, PhD — March 5, 2018 Follow @MarketingLetter — March 5, 2018 Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing … Continue reading 5 Keys to Successful Email Marketing
Nick Leffler — March 3, 2018 Follow @exprance — March 3, 2018 What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to … Continue reading Plain Text Email vs. Visual Email. Which One Should You Be Using?
Mallory Fetchu — March 3, 2018 — March 3, 2018 rawpixel / Pixabay Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just … Continue reading 7 Cold Email Tips That Will Increase Response Rate
Kristen Dunleavy — March 2, 2018 Follow @KristenWritesIt — March 2, 2018 St. Patrick’s Day is always March 17, but this year that date falls on a Saturday – which no doubt puts a twinkle in the eyes of every pub owner and seller of cardboard shamrocks between here and the Blarney Stone. According to … Continue reading Go Green with These 4 St. Patrick’s Day Email Ideas
Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice
An Open Book: What Can Blockchain Do For Email? by Ray Schultz , Columnist, February 22, 2018 There has been increasing buzz about blockchain. Until now, it has been used as a bitcoin wallet — but it has many other applications, from decentralized search to helping firms maintain transparency says Randy Apuzzo, founder and chief … Continue reading An Open Book: What Can Blockchain Do For Email?
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
Kevin George — February 23, 2018 Follow @imkevin_monk — February 23, 2018 Email has the highest conversion rate and ROI as compared to all other marketing tactics. Thus, when we talk about conversions, email is the king of all marketing tactics. For your email campaigns to be effective, you should be able to convert your … Continue reading 6 Landing Page Mistakes that Hamper Your Email ROI
Ryan Phelan — February 22, 2018 Follow @ryanpphelan — February 22, 2018 If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it … Continue reading Why I Just Marked Your Email as Spam
