FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)
Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability
Kevin George — September 15, 2019 Follow @imkevin_monk — September 15, 2019 Email marketing is a must as it drives maximum ROI for the businesses. Why? 59% of the customers have said that emails influence their purchase decisions. For ecommerce businesses, nurturing this chunk can impact their business and influence their returns heavily. However, the … Continue reading Inspiring Email Template Examples for Ecommerce Industry
VerticalResponse — September 12, 2019 Follow @VR4SmallBiz — September 12, 2019 A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email newsletters yield an astounding 4,300 percent ROI. The best email newsletters aren’t salesy. Rather, they provide value that helps subscribers solve problems, … Continue reading How to Use Email Newsletters to Nurture Sales
Hassan Mansoor — September 12, 2019 Follow @Hassan_Mansoor1 — September 12, 2019 LadyBB / Pixabay Did you know that email marketing is one of the most successful and important ways you can communicate? You’re able to contact your customers, generate leads, and get so much more! Yes, you’d think that email was dead, but with … Continue reading 7 Things That Will Make a HUGE Difference In Your Next Email Campaign
Kevin George — September 10, 2019 Follow @imkevin_monk — September 10, 2019 While an event manager is accountable for the successful management of conferences, concerts, training sessions or seminars, all the hard work would go down the drain if marketing efforts are not at par with the awesome arrangements for the event. Of course, there … Continue reading Actionable Tips to Get Maximum Attendees with Event Email Templates
Marketers have more control over email optimization and deliverability than they may realize. Jennifer Cannon on September 9, 2019 Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and … Continue reading Testing your email marketing to improve your deliverability
Kevin George — September 6, 2019 Follow @imkevin_monk — September 6, 2019 Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. However, people are swamped everyday by an onslaught of unsolicited … Continue reading How to Create a Professional Email Template
VerticalResponse — September 6, 2019 Follow @VR4SmallBiz — September 6, 2019 Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, … Continue reading How to Launch Your Affiliate Email Marketing Campaign
Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?
