— September 12, 2019
Did you know that email marketing is one of the most successful and important ways you can communicate? You’re able to contact your customers, generate leads, and get so much more! Yes, you’d think that email was dead, but with the millions of people using it worldwide, it’s time you take advantage of it as well.
However, email marketing campaigns only work if you have the well-designed email newsletter templates and amazing content that drives new and old customers to your website!
So how can you begin strategizing your email campaigns better? Read on as I show you seven tips on what changes you can make to your campaign to make it even more successful!
Seven Effective Email Marketing Campaign Tips
Who says email marketing has to be so costly and a tedious task? With the right tools and tips, you’ll be able to achieve many goals in the long run! Look into these email marketing principles and tips all marketers should take note of (and implement):
1. Readability and Scalability
Attention spans have become shorter over the years, which is why it’s crucial to have your webpages load quicker. The same goes for email marketing, though it shouldn’t only be quick-loading, but captures attention right away. The content you produce should be easy to read and digest, having the simple design that will have your subscribers follow your call-to-action.
From the text, background, even the font size and headings, all play a part in how readable an email is. Even if the email’s long, as long as it conveys the message clearly and has a good flow, along with large text and easy-to-distinguish headings and body, then you have more chances of it being read.
2. Stick to Your Promise
Your business needs to fulfill a promise, and the same goes for your emails! They should fulfill a purpose your target audience is interested in.
For example, if one signs up for a newsletter or free downloads, only to receive unrelated promos, then the sender breaks the promise. Sure, there’s nothing wrong with promos and upsetting, but too much can end up irritating your readers. As a result, your emails are left unread, deleted, or unsubscribed from.
Stay clear to the main point, have ONE call-to-action, and stick with one idea rather than many distractions that confuse readers.
3. Use the Subjects and Previews Well
Ensure that you customize the subject and its preview lines! This is crucial if you want to have recipients even click your email to check what it’s all about.
Don’t ignore such headings and make it too general or long. These are your first impressions to recipients, and if it becomes a bad one, then it’s less likely they’ll bother opening it.
Make sure that your heading is enticing and gives information in an attractive way that would make people want to read more. It shouldn’t be too messy and, just like your email body, should be straight to the point.
4. Personalize and Sequence
Who wants to read an email that looks so general and as if it were copy-pasted for everyone to read? Sure, you can add someone’s name to the email, but that isn’t enough! That’s where sequencing and drip emails come along, which help you send specialized emails that speak better to subscribers.
Study your subscribers and customers, looking into their recent activity related to your website and emails. When you know someone bought certain products or downloaded something, you’ll have an idea of what kind of special email you’ll send to them.
5. Get In Touch
As I continued email marketing campaigns, I realized how I never really followed up or replied to my subscribers. This is something many companies (even big ones!) lack, ending up with recipients feeling like they were neglected! That’s why it’s important to ask for replies and feedback.
I highly recommend that you get in touch with your subscribers directly rather than give out impersonalized replies. That way, you build a connection and have more follow-ups, which leads to trusting subscribers who are more inclined to open your emails.
6. Optimize For Mobile
With millions of people now using their mobile devices to surf the web and scan through emails, it’s imperative to have flexible email templates that work for both desktop and mobile.
Fortunately, there are many email templates available from various tools and programs. But if you want to create a custom one, it’s best to make it a responsive one. Test it out before sending it out to ensure that it works in various apps and in different devices.
You can also use analytics tools to see the devices and platform breakdowns for your subscribers to save time testing out all possible options.
7. Go Test, Test, Test!
Regardless of how sure you are with your emails, always test it out. You won’t be able to know if you have the best strategy without testing out different ones! Fortunately, it’s easy to test out your email campaigns through different email marketing services and programs.
Once you’ve tested out all possible strategies, figure out which is the best one and begin sending it out! Remember to continue monitoring its activity and success, improving or tweaking things as you go.
Wrapping It Up
Email marketing is something you shouldn’t ignore, as it can provide the best results if done right. From a good design down to amazing content, you can enjoy the generated leads and returning customers. It all begins with good strategies and planning!
I hope this article on the seven different email marketing tips helped you out! So don’t wait any longer and start implementing any of these for a successful campaign now.
If you have any questions or want to share your own tips and experiences on email marketing, then comment below. Your thoughts are much appreciated!