Helen Holovach — September 3, 2019 — September 3, 2019 Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. And that’s a small wonder: if you have a … Continue reading How to Organize Your Email Marketing On a Budget
Mike Parry — September 3, 2019 — September 3, 2019 We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re … Continue reading Is It Time to Review Your Email Strategy?
Shmuel Herschberg — September 3, 2019 Follow @https://twitter.com/shmuelh — September 3, 2019 Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to … Continue reading 2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Kevin George — September 1, 2019 Follow @imkevin_monk — September 1, 2019 Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities? Drip email marketing is quite similar to this technique. Drip email marketing is commonly confused with email automation. Well, they both refer to a … Continue reading Drip Email Campaign Examples to Propel Business Growth
Kevin George — August 28, 2019 Follow @imkevin_monk — August 28, 2019 Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out. Have you guessed it? Well, there are no points for guessing it right; it is EMAIL. Despite being … Continue reading Email: An Indispensable Part of Digital Marketing Strategy
Miles DePaul — August 28, 2019 — August 28, 2019 Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. … Continue reading Using the Scrum Framework In Your Email Marketing Teams
Financial Brands Plan An Email Spending Boost in 2020 by Ray Schultz , August 27, 2019 Email is the second most popular channel among financial brands, judging by a new study commissioned by Dianomi, a native ad platform, and Gramercy Institute. Of the financial marketers polled, 33.7% plan to increase their spending on email in … Continue reading Financial Brands Plan An Email Spending Boost in 2020
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords
Karen Repoli — August 23, 2019 Follow @karenrepoli — August 23, 2019 “You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you … Continue reading Are You Engaging the People on Your Email List?
Howard J. Sewell — August 22, 2019 Follow @hjsewell — August 22, 2019 Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in … Continue reading 5 Tips for More Effective Email Preview Text
