Tag Archives: email

How to Unlock the Power of Email Marketing in 3 Simple Steps

Laura Cole — May 4, 2017 — May 4, 2017 In a world that is saturated with digital and social media marketing channels, the concept of reaching customers through email has become largely unfashionable. This does not do justice to the potential that exists within the practice of email marketing, however, which remains one of … Continue reading How to Unlock the Power of Email Marketing in 3 Simple Steps →

B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think

B2B Marketing

Adam Fout — May 3, 2017 Follow @bluesteeletx— May 3, 2017 When it comes to B2B, digital marketing gurus seem to run out of ideas about once a week and start pushing out articles that look a little something like this: “Digital marketing is dead.” “B2B digital marketing is dead.” “Social media marketing is dead.” … Continue reading B2B Digital Marketing Secrets — Email Marketing Is More Valuable Than You Think →

The Bottom 90: Best And Worst Email Practices From Dotmailer

Email Marketing Mistakes

The Bottom 90: Best And Worst Email Practices From Dotmailer by Ray Schultz , Columnist, May 2, 2017 All praise is due to Best Buy, J. Crew and other brands that made into dotmailer’s top ten email matchup, “Hitting The Mark.” But what about the other 90 retailers? What did they do wrong? Plenty, as … Continue reading The Bottom 90: Best And Worst Email Practices From Dotmailer →

4 Benefits of Using Emojis in Email Subject Lines

Content Optimization

Richard Larson — May 2, 2017 — May 2, 2017 Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates. However, emojis can be that sure thing if they are done right. There … Continue reading 4 Benefits of Using Emojis in Email Subject Lines →

Streamlining the Email Production Process

Email Marketing Optimization

Rupert Adam — April 26, 2017 Follow @emailcenter— April 26, 2017 I have talked a lot about how pushed for time marketers are. A quick search and you will find it’s at the top of the most challenging factors faced by marketers. The struggle is real! I must confess that although there are a plethora … Continue reading Streamlining the Email Production Process →

First Choice: Email Leads In Personalization, Study Finds

Email Segmentation

First Choice: Email Leads In Personalization, Study Finds by Ray Schultz , April 25, 2017 Email remains the top personalization channel, with 72% of marketers using it and 71% rating it as very or extremely important, according to a survey released today by Evergage. Email campaigns are deployed more than any other type of customer … Continue reading First Choice: Email Leads In Personalization, Study Finds →

What Email Performance Metrics Should You Be Looking Out For?

Email Marketing Optimization

Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For? →

7 Powerful Ways to Upgrade Your Email Marketing Campaigns

Email Marketing

Annaliese Henwood — April 25, 2017 Follow @MktgInnovator— April 25, 2017 How are your email marketing campaigns doing? Are you seeing the results you seek, or could they use improvement? These email marketing campaign upgrades can be just what you need. If you want your email campaigns to bring the best results, use these 7 … Continue reading 7 Powerful Ways to Upgrade Your Email Marketing Campaigns →

Shop ‘Till You Drop: Millennials, Email And Showrooming

Shopping Campaigns

Shop ‘Till You Drop: Millennials, Email And Showrooming by Ray Schultz , April 18, 2017 One third of all apparel purchases were made via mobile phones during weekends last December, and the season’s peak shopping day was Sunday. And millennial customers engaged in showrooming, choosing clothes in the store and buying them online. These are … Continue reading Shop ‘Till You Drop: Millennials, Email And Showrooming →

Enticing Mother’s Day Email Inspirations to Woo Your Subscribers

Marketing Guide

Kevin George — April 21, 2017 Follow @imkevin_monk— April 21, 2017 Mother’s day is approaching and we have all got some business to do. Apart from buying flowers to baking cupcakes and making Mom feel special, it is also the time when brands plan out their email marketing strategies – evoking great sales by sending … Continue reading Enticing Mother’s Day Email Inspirations to Woo Your Subscribers →