Hephzy Asaolu — May 16, 2017 Follow @http://twitter.com/iamladywriter— May 16, 2017 I needed to buy a skirt suit, so I went into a popular boutique in the suburb to get one. As I entered into the shop, the shop attendant greeted me and started showing me their latest shoes and bags. I told him, No. … Continue reading The Campfire Effect: How To 10x Your Email List With a Content Upgrade
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy. Ben Jacobson on May 16, 2017 Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities … Continue reading How a free email course can help you sell more physical products
Brendan Gardiner — May 12, 2017 — May 12, 2017 It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this … Continue reading Mother’s Day Email – Not a Vacuum Cleaner in Sight!
Measuring Up: B2B Email And the Attribution Challenge by Ray Schultz , Columnist, May 12, 2017 B2B marketers don’t know how to count. That is, many can’t measure and attribute their results across channels. That’s the grim finding of the 2017 Marketing Measurement and Attribution from Demand Gen, sponsored by brightfunnel. Of 173 marketers surveyed, … Continue reading Measuring Up: B2B Email And the Attribution Challenge
Debra Murphy — May 10, 2017 Follow @MasterfulMktg— May 10, 2017 Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email … Continue reading Email List Building: 6 Tips to Convert Visitors to Subscribers
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Eric Stahl on May 9, 2017 Email has been a part of our lives for so long that most of us take it for granted. But take a closer look … Continue reading Three ways to put your valuable email data to work
Kevin George — May 9, 2017 Follow @imkevin_monk— May 9, 2017 We live in an era of high-speed digitization and are deluged by the humungous flow of information we encounter every day. With a smartphone in every hand, the situation is even worse. As an email marketer, you need to acquire the skill to STAND … Continue reading Minimalist Email Design – A Timeless Style You Must Embrace
Hana LaRock — May 8, 2017 — May 8, 2017 There are a lot of great benefits to email marketing. Knowing how to use this marketing hack to the fullest can do a lot of good things for your company. In addition to the obvious advantages, like bringing in leads or fostering your CRM, the … Continue reading Email Marketing Can Reduce Time and Costs (If You Do it Right)
Kevin George — May 5, 2017 Follow @imkevin_monk— May 5, 2017 It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their construction of meaning. When marketers were asked what types of visuals were most frequently produced during the year 2016, 35% mentioned stock photos while … Continue reading Illustrations in Email – Add an Element of Vivacity to Your Campaigns
Jeff Korhan — May 5, 2017 Follow @jeffkorhan— May 5, 2017http://www.landscapedigitalinstitute.com/wp-content/uploads/2017/04/Ep62Finalauph.mp3 The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two weeks ago where we revealed the leadership and marketing lessons … Continue reading Customer Communication: Using Email to Build Genuine Trust
