Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers. Jordan Elkind on December 19, 2016 With the holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to … Continue reading 5 steps to making ‘SENSE’ of early lifecycle marketing
Jonathan Chan — November 14, 2016 Follow @joncwrites— November 14, 2016 Your early adopters are an important group of people. They are the ones willing to give you a chance when no one else wants to. They will provide you with feedback and insights that you aren’t able to gain on your own. They will … Continue reading Ways to Turn Early Adopters into Brand Ambassadors
by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
by Brad Swezey Follow @JustSmallBizSeptember 12, 2016 I’m talking to you today about three early warning signs that your small business is in trouble. They’re out there. Whether or not you pay attention to them is up to you. But if you do pay attention to these early warning signs, you might be able to … Continue reading 3 Early Warning Signs That Your Small Business is in Trouble
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
by Burke Alder July 7, 2016July 7, 2016 In the early days of a startup, there are many competing priorities for which positions should be added and why. There’s the product: you need to build a great product that you can sell and renew. There’s sales: in order to make money and scale growth. There’s … Continue reading 4 Reasons Why a CSM Should be an Early SaaS Startup Hire
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. Jenny Foster on February 26, 2016 A driving force behind my marketing career over the past few … Continue reading Setting Local SEO Expectations: 3 Points To Hit Early And Often
by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
Dave WakemanOctober 29, 2015 Hand drawing a game strategy with white chalk on a blackboard. The downside is that too often, we don’t recognize those signs until a lot of time, money, and energy have been wasted. That’s terrible because those are finite resources. In most cases, the hints that a strategy was faltering are … Continue reading Do You Recognize These 3 Early Warning Signs of Bad Strategy?
