Tim AshOctober 6, 2015 Don’t propose on the first date. In digital marketing, that translates to ‘don’t ask prospects to take your conversion action before they’re ready.’ As in personal relationships, online, you have to let visitors get to know you first. You have to make them see that you have what they’re looking for … Continue reading Catering to Early Stage Visitors to Improve Conversions
John NolanOctober 4, 2015 The ISO 9001:2015 revision was released into the public domain on Tuesday, September 15, 2015. As part of the standard there is a three-year implementation period, which allows organizations aligned with the 2008 version to have surveillance audits against the 2008 standard, allowing up to September 2018 at maximum for the … Continue reading ISO 9001:2015 – The Benefits of Early Implementation
Elisa SilvermanSeptember 8, 2015 Facebook recently rolled out new functionality on its Author Tag to make it easier for readers to follow pages and writers they like. As a freelance writer, I don’t hate this. But it sounds a bit similar to Google Authorship, which was snatched away. So what’s going on here? What’s Facebook … Continue reading Why You Want to be a Facebook Authorship Early Adopter
Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As. Martin Beck on February 17, 2015 In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of … Continue reading There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
