Since video advertising is keeping its top positions on the market, running successful video ad campaigns remains a valuable revenue source, hence a top priority for many publishers across the globe. For what it takes, this task would be impossible to cope with without a quality video ad server solution.
What to look for in a video ad server
While a lot of industry vendors boast their exceptional AI-based video ad optimization capabilities, the key components of a high-quality video ad server are how well-equipped it is with configuration & management features, how flexible it is in terms of integration, how precise it is in terms of reporting and, last but not least, whether it’s easy-to-use or not.
To put these in a list, here are some of the key benchmarks to search for in video ad serving technology:
- In-built video ad player tech
- Compliance with major video ad demand types (VAST/VPAID, Google IMA, MRAID, OpenRTB, XML, etc.)
- Granular video inventory configuration & management features
- Broad ad waterfall setup capabilities (parallel vs sequential waterfalling, video header bidding, etc.)
- Transparent ad reporting & analytics (including in real time)
- Support of/compliance with reputable brand safety solutions
- Robust API
- Intuitive account dashboard interface
- Qualified tech support
Video ad servers overview
While the number of video ad servers currently offered on the market is quite impressive, let’s review at least several popular solutions.
- One of the top companies on the market
- Enables running video as well as display ads using one ad server solution
- Includes a comprehensive dashboard UI
- Offers a broad range of third-party integration capabilities
- Precision of real-time reporting could be better
- New feature development & bug fixes may lag
- Pricing ranges at high level
In short, while Smart AdServer is an undoubtedly good video ad server to work with, it may not be as much affordable for mid-sized companies.
- Video hosting options
- Granular real-time reporting & analytics
- Whitelabel solution
- Custom feature development available upon request
- Qualified assistance & tech support
- No in-built video ad fraud protection (3rd-party solutions supported, though)
- No automated video ad optimization (yet manual optimization capabilities are available)
In short, AdPlayer.Pro is worth considering by both the publishers looking for a rather affordable, yet quality solution, and enterprise clients who need a flexible, customizable video ad platform or a whitelabel solution for their business needs.
- Automated server-side ad optimization capabilities
- Build-in fraud protection tech
- Customizable reporting dashboard
- Lack of transparency regarding the applied ad optimization mechanisms
- Implicit ambivalence of reputation in the past
In short, while Aniview offers a solid, feature-rich video ad platform to its customers, its past history with in-banner ad fraud allegations may be the reason to reconsider its choice by some businesses.
Digital & Social Articles on Business 2 Community