Kathryn WheelerMay 5, 2015 Puns are great. (Who doesn’t love puns?) However, I never expected one to garner so much attention that it actually became its own holiday. Then came Star Wars Day (or “May the 4th Be With You” Day). And while it isn’t an official holiday, there are so many fans that celebrate … Continue reading 9 Brands That Used The Force on Twitter During Star Wars Day 2015
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5 SEO Mistakes to Avoid During Your Next Website Redesign
Heidi SchmidtApril 28, 2015 Search engine optimization. You’ve heard of it (you probably refer to it as “SEO”), you know its important, but it never seems to get the attention it deserves when it comes to website redesigns. More often than not, web design companies look at pages, look at the on page copy, determine … Continue reading 5 SEO Mistakes to Avoid During Your Next Website Redesign
Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter. Martin Beck on January 30, 2015 Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll … Continue reading Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
12 Things Your Affiliate Program Should Be Doing During The Holiday Season
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
4 Tips For Keeping Your Business Organized During The Holiday Season
By Jenny Travis, Published November 6, 2014 For many small businesses, the holiday season really is the “most wonderful time of the year.” If things go well, the next few months can bring new customers, increased sales, and plenty of valuable opportunities to help you do more business. With so much going on, the last … Continue reading 4 Tips For Keeping Your Business Organized During The Holiday Season
Rules for Buyers During a B2B Sales Call
By Mark Gibson, Published November 4, 2014 This blog post is a set of behavioral rules for B2B technology buyers to follow, so as to maximize the value and the time of the hard working, honest and ethical salesperson sitting across the desk or on the phone. It will also serve to minimize the inconvenience … Continue reading Rules for Buyers During a B2B Sales Call
Fear Overload Puts AdWords To Work During Halloween
by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween
Seven basic email marketing metrics you should be tracking
Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some … Continue reading Seven basic email marketing metrics you should be tracking
5 Ways Brands Can Drive Earned Media During Big Events
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a brand. Consumers place more trust … Continue reading 5 Ways Brands Can Drive Earned Media During Big Events
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