by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween
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Seven basic email marketing metrics you should be tracking
Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some … Continue reading Seven basic email marketing metrics you should be tracking
5 Ways Brands Can Drive Earned Media During Big Events
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a brand. Consumers place more trust … Continue reading 5 Ways Brands Can Drive Earned Media During Big Events
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