Category Archives: eCommerce Advertisement

How to Build a Winning eCommerce Ads Strategy

Nicole Blanckenberg July 7, 2021 Let’s be honest: without traffic, all the effort you put into product development and onsite optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized eCommerce ads strategy. Yes, SEO can drive … Continue reading How to Build a Winning eCommerce Ads Strategy

Ecommerce Ad Spending Rising Globally

Ecommerce Ad Spending Rising Globally by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2020 Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across digital media, including websites like YouTube, Snapchat and … Continue reading Ecommerce Ad Spending Rising Globally

E-commerce category pages outperform product detail pages in SERPs

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across … Continue reading E-commerce category pages outperform product detail pages in SERPs

The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

Conor Bond — March 18, 2019 — March 18, 2019 Imagine: a dorm room at a large public university. It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, … Continue reading The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

6 Elements of an E-Commerce Site that Sells Products Like Hotcakes

Mike McMillan — June 18, 2018 — June 18, 2018 Running a successful e-commerce business isn’t a walk in the park, especially if you’re trying to establish a brand from scratch. Generating traffic to your digital storefront alone is something that can take weeks of extensive research and hair-pulling. And once you manage to scrape … Continue reading 6 Elements of an E-Commerce Site that Sells Products Like Hotcakes

Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Joe Martinez on May 14, 2018 While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you … Continue reading Improving e-commerce text ads with ad customizer data feeds

For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach

Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach

Social Media Advertising: Best Way To Stimulate CPG E-Commerce

by Ruth Arber,  December 7, 2016 Consumer packaged goods (CPG) advertisers will spend $5.97 billion on digital marketing in the U.S. this year, an 18.2% increase over 2015. Yet most CPG brands drive digital traffic to retailers such as Amazon and Pea Pod to generate sales, which doesn’t allow for the most accurate tracking and … Continue reading Social Media Advertising: Best Way To Stimulate CPG E-Commerce