Tag Archives: Drives

Prime Day content drives email engagement for Amazon’s competition

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition →

Creating a Questionnaire That Drives Responses

Surveys

Sara Staffaroni — June 18, 2019 — June 18, 2019 andibreit / Pixabay Staying competitive in business today requires meeting and exceeding customer expectations. To do that, you first need to know what their expectations are. One of the best ways to find out exactly what your customers want is by collecting customer feedback through … Continue reading Creating a Questionnaire That Drives Responses →

For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Branding Lessons

Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around) →

3 ways customer data drives more impactful brand experiences

Branding

Fostering customer trust and creating a plan for physical and digital stores to co-exist are important strategies to leverage. Mike Sands on December 20, 2018 As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, … Continue reading 3 ways customer data drives more impactful brand experiences →

Email Drives Both Lead Generation And Nurturing: Study

Email Marketing Tips

Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study →

How to Architect an Agency Sales Conversation That Drives Retention

Outsourcing

Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention →

How to Form a CRM Implementation Plan That Drives Adoption

Customer Relationship Managemnet

Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption →

How to Build A Webinar That Drives Conversions [Infographic]

Webinars Marketing

Alan Rita — February 21, 2018 — February 21, 2018 This 2018, it is worth looking at integrating webinars into your internet marketing plan — if you haven’t done so. Webinars are an effective tool in raising brand awareness or influencing customer decisions. “Live webinars appeal to many as it creates a forum for interaction … Continue reading How to Build A Webinar That Drives Conversions [Infographic] →