Daniel Berry — July 31, 2017 — July 31, 2017 coffeebeanworks / Pixabay You’ve heard the advice a million times, right? “Prevention is better than cure.” And on the surface, it makes sense. But your launch date is looming and your development team are still trying to cram in all the features you need for … Continue reading How To Master Your Web Testing To Drive Conversion
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
By Lucia Wang July 14th, 2017 If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of … Continue reading How To Use Visual Content To Drive Results
Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Mark Miller — July 11, 2017 Follow @MMtwopointfive — July 11, 2017 Have you been on a website recently that wasn’t mobile friendly, or struggled with a frustrating ecommerce experience? While not an entirely new concept, user experience continues to go without the needed consideration and care from too many businesses. If you’re one of … Continue reading 5 Ways to Enhance Your User Experience and Drive More Business
Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Wayne Elsey — June 16, 2017 Follow @wayneelsey— June 16, 2017 Tumisu / Pixabay Instagram recently surpassed the 700 million users, which is a great feat. The reason this has happened is because Instagram is owned by Facebook. And, Mark Zuckerberg understands well that he has the biggest network of users in the world. Facebook … Continue reading It’s Time to Drive Brand Awareness and Sales on Instagram
Kara Jensen — May 27, 2017 Follow @BopDesignSD— May 27, 2017 There is a lot you can do to drive traffic to your B2B website: on-page search engine optimization (SEO), promoting it on social media channels, search engine marketing (SEM), display ads, direct mailers, and email campaigns, just to name a few. However, what good … Continue reading Drive Leads with 6 Critical Web Design Elements
Mark Ellis — May 23, 2017 Follow @businessfiction— May 23, 2017 In 2016, Pinterest’s monthly user rate increased by 50% from the previous year. That took it to 150 million users. Not bad for a social network that many people unfairly believe to be nothing more than a virtual pin board for wedding planning. But … Continue reading How to Drive People to Your Website via Pinterest
Sara Neal — May 19, 2017 — May 19, 2017 It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to … Continue reading 6 Ways to Drive In-Person Visits with Digital Marketing
